Why Every Page of Your Site Needs a Call-to-Action
If your business has a website, it exists for one reason: to drive people into and through your sales funnel. This is true of every page on your site, from your product information pages to your contact us page. Even your about us information isn’t really about you. It’s about how you can help your customers.
Once you grasp the customer-focused nature of your business’s website, one thing becomes crystal clear: you need a call-to-action (or CTA) on every page (Yes, even your About Us page). Now, you may want to object and say, “But isn’t that overkill? I don’t want to come off as sales or pushy.”
No, it’s not pushy. And no, your customers won’t assume you’re a sleazy used car salesman… as long as you approach your CTAs correctly. If you ensure that your CTAs are meaningful, unique, and relevant to your customers’ needs, then visitors to your site will beg for them.
If you want to create CTAs that connect with your customers and lead them down your sales funnel a step at a time, you’ll want to begin by considering how call-to-actions benefit you and your customers…
Call-To-Action (CTAs) Create Clarity for You & Your Customers
Before creating a clear and compelling CTA, you’ll need to clarify who you’re trying to reach. Your call-to-action, wording and design, and placement on your site will all differ depending on your target market. In addition, you may focus some CTAs on new leads while others focus on returning customers. This will help you clarify your customer and lead to a more focused and effective marketing strategy.
But clear CTAs don’t just benefit you. They also benefit your customers by allowing them to determine whether you can help them with their problems quickly. This will save you and your leads time and frustration.
Call-To-Action (CTAs) Push Your Leads Through Your Sales Funnel
One of the essential aspects of any effective marketing plan is a sales funnel tailored for every step of your customer’s journey. For example, most visitors who click on your About Us page will probably be new to you and your services or products. As a result, you’ll want a CTA that will engage people in the awareness stage. Perhaps you could offer a free guide or a coupon for their e-mail address.
On the other hand, if you’re creating a CTA for a sales page, you’ll want to consider options that hit people in the decision stage of the buyer’s journey. Every page of your site can be one step in your sales funnel. And with effective CTAs, you can guide leads down that funnel until they become customers.
Call-To-Actions (CTAs) Communicate Your Brand
Your brand is more than just a logo or color palette. TIt’she voice shines through every aspect of your business – even in your call-to-actions. Rather than copy and paste a generic call-to-action on each of your pages, tailor them for the page and your brand identity. This is one of those small details that can significantly impacted how customers perceive you.
So, don’t underestimate the power of a call-to-action on every page of your business’s site. Not only will they help your customers make better decisions, but they can also breathe fresh life into your brand image and voice.
And these are just a few benefits that CTAs offer your business. They’ll also increase sales, boost engagement, and strengthen customer relations. As long as your CTAs are well-written and relevant, you can’t have them on too many of your site’s pages.
So, what are you waiting for? Get those CTAs planned, written, and uploaded. You’ve got sales to make!
Contact us today if you need help with CTA’s on your website pages…
Top GOAT Medical Practice Marketing Strategies
Getting some analyzed medical practice marketing ideas via multiple search engines, maybe a bad idea. In addition, investing half your day in hectic HARO (Help a reporter out) may not be easy. What about infusing expensive training into your staff’s genes? Expensive, you say.
Now it gets bitterer when your benchmark expectations like; an enhanced reputation, increased mark share, higher cash flow, and top-notch reputation management fail.
What to do? What are the best ideas for marketing medical practices & why? Sit down, grab a cup of coffee, and read this article. Because in this article, I will reveal the only medical practice marketing strategies that truly work.
Not just that! Each what to do & what not to do section is followed by an infographic. Keep reading!
8 Strategies That You Should Follow in Medical Practice Marketing
The easy-to-practice marketing strategies for physicians below go beyond every Doctor’s expectations. They are the ultimate guide for marketing success. They will wheel you toward a sound medical line reputation management. No beating around the bush. Let’s dive around the formalities immediately.
1. Website/Blog:
Your online presence contributes immensely to growing your medical practice. This is not new (I hear you say), but you’re not doing your website design the right way. Designing a website/ blog is the root of all successful medical website marketing; overall failure bangs in even on super-talented physicists, with a well-designed online site missing out on their best marketing strategies. When considering a good place, characteristics like; high loading speed for mobile devices, beauty on mobile devices and PC, and drop-dead contents, is the determinant.
Platforms that are gold mines of web design experts are Upwork, Freelancer, and Fiverr. Also, some agencies are offering affordable medical website design. However, maintaining a good blog/web, top-notch freelancers from the platforms mentioned above for content like images, articles, videos, and weekly newsletter expos you to the over 10 billion medical patients on the net.
2. Medical Practice Social Media Marketing:
My team and I parted ways for two weeks to research a killjoy technique for attracting new patients. But we went beyond our expectations. Each member came up with the best ideas for marketing medical practices. And from our long list of findings, social media marketing for medical practices ranked the highest. We now recommend seamless social networking & marketing, which can be achieved by creating a relevant Facebook and Instagram page and linking them to your blog.
This is a sure way of constructing a network of two strong bridges flooded with potential patients on your site. This is so because each time interesting medical content gets published on your site, it automatically appears on those pages for billions of people to read. Since it’s a more-read-more-patients hack, running a weekly fitness challenge with smart Facebook Advertising adds a cube of sugar to the tea.
3. Online Profile:
As a medical practitioner, harnessing those online profiles is not too shabby. A well-ironed online profile is a magnet to draw all the sick nails in. Hassle-free and efficient, begin by sending private messages to your friend list. Support that with regular sought-after medical updates on your timeline and watch your benchmark data grow fast.
As sulking patients meet you for the health fair, leave with faces brimmed with the joy of better health, and encourage them to grace your profile with reviews and success stories. Your magnet extends toward new patients by sharing their captivating patient experiences on your profile. The territory expands. However, an endeavor to include rare physician practices in a marketing plan is a straight shot.
Since you will be receiving favorable reviews, on the other hand, the poor medical practice leaves a lousy impression on every potential patient. Furthermore, these likely patients will stain your reputation management with negative reviews.
4. Medical Practice Press Release:
The best mistake most health experts make is sending out representatives for TV program invitations. Supported by my team, we found out where good marketing strategies go wrong. Fortunately, we’ve sorted things out in the following header. Being resourceful is as essential as being readily available for journalistic exposal.
I am submitting in-depth, helpful articles to every local press, demanding radio program invitations, and grabbing every Press Release opportunity forms effective outreach for attracting patients.
A popular personal online magazine owned by you is a fair trade. Assurance should be made on journalist exposure when submitting an article for publication.
5. Referrals:
The goal never changes for every medical practice marketing activity. However, it goes beyond mere products and services of medical internet marketing. Targeting continuously, extensive referrals is the door no medical personnel can open without good health care services. Think of it, would you refer me to an incompetent doctor who broke your scrotum? Or, instead, make sure no one gets hurt by him anymore?
Meet other ranking physicians, grow good relationships, and ask for referrals. Now working it out to drive a selling-hard specialist to give you juicy referrals may be difficult; what to do? Stretch out tempting offers like digging into their problems, finding solutions, and making deals.
6. Medical Practice PPC Marketing:
Facebook and Instagram form about 60% of the internet. At the same time, other social media, blogs, and sites tug a war over the remaining 40%. So? It goes beyond the sick people; everybody invests in health improvement.
So, therefore, get your medical center upfront 2.5 billion people on Facebook and 1.2 billion people on Twitter. They both sum up to a large number on your benchmark data.
The good news is that, unlike google advertising, none of these Ads will make you splash out much cash from your wallet.
7. Medical Practice SEO Marketing:
Every marketing and advertising effort starts and ends here, online. Leaving SEO out of any physician practice marketing is the big last straw that breaks back the most expensive healthcare resolution.
What is healthcare SEO?
But search engine optimization is a series of internet activities required to drive patients in large crowds, not to your website’s doorstep but to break into your door, begging for whatever health care packages you have in store.
Who can do SEO on a medical website?
Search engine optimization can be self-done if you have the spine; there’re loads of free SEO tools and paid search engine optimization tools all over the web today. Best SEO toolset plans are available on Ahrefs, SEMrush, and MOZ, the perfect GOAT killjoy of medical practice marketing strategies. Want it done for you? Some great SEO consultants like Coalition Technologies, PatientHook, Neil Patel, and Wowbix are capable of both local SEO and international optimization.
8. Email Marketing:
Have the most prominent taste of all innovative medical marketing ideas by merely dipping your lab coat in email marketing-rich waters. Email marketing is easy; however, most healthcare personnel get it wrong. Focusing on email list growth is not the way otherwise. A drop-dead email marketing strategy is within the circle of an active email list.
What is the average open rate for medical practice marketing emails?
Across all industries, the average open rate for the second quarter of 2016 was 25%. (Source)
So, start by sending direct mail to a long list for two weeks, rich direct mail, and at the weekend, find out your mail openers. Tools for email marketing optimization include Hubspot, htmlemailcheck, and Emailonacid.
5 Strategies That You Should Avoid in Medical Practice Marketing
All medical office marketing yields nothing or gives a short-term patient retention result if these mistakes are not avoided;
1. Content strategy issues:
Patients want to read benefiting and easy-to-read content. Our health is our life, and we don’t want to be misguided. The only way to show your online patients your qualifications is not by CV/resume submission.
Don’t chase your competitors; be confident enough to show the world how well you are by providing relevant blog posts on your blog and through emails. Overall, empower your content strategy.
2. Poor website management:
The medical practice marketing strategies in the previous header are reliable marketing for doctors like you. The most important of them is the website which I laid much emphasis on. Sadly you may fall back into the pit by neglecting it, perhaps because you feel the struggle is over.
Keep throwing out all the energy and time into that website, it’s a lifetime investment, and your competitors are investing too, and yes, the big gold goes to the highest bidder.
3. Poor blog management:
Once up, never relax. According to our research, almost every medical organization with quality, innovative healthcare marketing ideas fetches 78% of potential patients through a well-managed blog. The bitter truth is, working in the office and blogging may be difficult.
Blogging requires continuous deep attention, and keeping an eye on anything else is impossible. To overcome this problem, employ an experienced freelancer in the medical field.
Scroll back to the first bullet of the heading titled; “Things you should do in Medical Practice Marketing” to see the best sources for freelancers.
4. Lack of sales process for inbound phone calls:
Heads up! Your medical office marketing is getting burnt at the edge while you slack. Washing the hands off the meal of a strategized adequate inbound phone call will shortly return a blooming healthcare organization to the bud. Keep marketing your medical practice by either upgrading that inbound phone call service or maintaining your stand to your patients.
Inbound phone call management is among the most crucial marketing strategies, especially for urgent medical care.
5. Trying to look big:
This problem is the biggest but less paid attention to. Never feel relaxed because dogs are on your tail, and the rat race is never-ending. Neglecting email marketing, stopping your initial carrying out of following up, and sitting away from referral outreach all mark the beginning of your downfall.
Remember the saying; the fight starts when you’re winning? After working it to the top with what you’ve read here, expand your horizon, and get more efficient strategies for medical practice marketing. Because your competitors will get here, readjust what you’ve read, and make it work for them just like you did.
Missed anything or have something to share? Use the comment box below to get our lightning support. You may also want to get your colleagues in the field to see this; use the share buttons.
Reach out to the best Healthcare Marketing Agency in NJ, Wowbix, to get yourself the best medical marketing strategy.
How Much Does a Website Cost in 2023?
Since you’re looking for the answers to how much does a website design costs? Let me assume that you’re probably just starting your own small business. A large amount of capital may not be available to you yet. Or maybe you are a big organization, and you’d like to stay in the competition.
If you’re starting a new business, the first step should be to get a website built for it. The website is the most important digital aspect of your business. It makes a huge difference when it comes to bringing in the profit and creating awareness about your business online.
A professional website allows you to prove credibility and helps in creating better relationships with your customers. Hence, you will end up increasing your online presence, as well as business growth. Ask yourself, would you trust a business without a website? Moreover, your website should not be ugly looking, it must be creative and attractive for your success.
This is where the importance of owning a website for you will come into play. The website is way beyond just offering the necessary company information. It involves other facets, such as SEO optimization, that help in lead generation. Let’s have a quick look at the website cost in 2023.
The below-estimated website pricing guide is gathered by Wowbix:
Basic Static Website: $2000+
Custom Advanced Website Development: $3000+
eCommerce Website Design: $5000+
Web Design Cost Breakdown!
The cost to get a website designed depends on many factors. These factors include: how many pages are required, design requirements, functionalities, and how professional is your web design company. However, the complete and perfect quote can only be provided after a complete understanding of your requirements.
Basic/Static Website Development Cost:
The basic or Static website has fewer pages, about up to 10 pages, and has less or no dynamic features. This type of website is the best for small businesses & personal use. However, more pages can be added by a DIY method or by paying the developer for every single page.
According to Wowbix, the average price of a basic website starts from $2k or as little as $15-$250/month. The $15 – $250 is based on a Do It Yourself website method using online website builders such as WIX, PageCloud, or Squarespace. Wix, PageCloud & Squarespace online website builders come with drag and drop tools. They make it easier to build your own website yourself without any design or development knowledge.
At Wowbix, we charge only $2k for a basic website. This includes:
- 10+ web pages
- SEO optimized
- Responsive design
- Google setup & submissions
- Logo design
Custom / Advanced Website Development Cost:
This type of website is also called dynamic since it is based on Content Management Systems mainly WordPress. Advanced Websites have more features and they are mostly based on the client’s design requirements. The cost of a WordPress website will always be more than a simple static/HTML website.
WordPress allows you to add/edit the content of web pages with just a few clicks without any coding knowledge. Wowbix charges $3000+ depending on the complexity and features required.
Advanced / Custom websites are far better than basic websites in terms of usage and security. This type of website package also includes more pages, more content, and a blog posting section. This type of website can save the monthly cost of hiring web developers to do little code tweaks.
Admittedly, content management systems (CMS) based websites are very pricey in the market due to the features that they include. For example, the web design company Atilus charges around $7,500 to $30,000 for a custom website.
However, Wowbix offers the same website at a much less & affordable price than the market, starting from only $3000.
This package includes:
- 40 web pages
- SEO optimized
- Responsive design
- Google setup & submissions
- Logo design
- Social media integration
- & more…
eCommerce Website Cost:
An eCommerce website is an online store that enables you to buy or sell products online. Whether you want to sell beauty products or you have an undergarment business. You can sell almost everything on your online website (unless it’s illegal).
This type of website can be based on any type of online platform. For example, in Magento, Shopify, etc. eCommerce functionality can also be enabled on a WordPress site by using a wooCommerce plugin.
The cost to build an eCommerce website again depends on your needs. For example, WordPress wooCommerce will be much cheaper than setting up a Shopify or Magento store from scratch. For a basic eCommerce site, our company only charges $5k+.
Again, it depends on the features required, the quantity of the products, content creation, payment systems, security requirements, etc. The cost of an eCommerce website can go anywhere from $5k-$20k. It is still a considerable rate as compared to the market price.
Website Maintenance Cost for Running your Website Safe & Sound:
Just because you paid the initial price, does not mean that you are in a clear yet. No matter what business you are in, whether it’s healthcare, dental, real estate, or restaurant business.
You’ll have to pay the cost of running your website up on the internet. This can include the cost of the domain, website hosting, SSL certificate, WordPress theme and plugins, website maintenance, etc.
There are other monthly services that you can use to grow your business presence on the internet. These services include content creation, content marketing, SEO, graphic design, social media marketing, blog postings, etc.
According to research by WebpageFX, the monthly website management can cost you anywhere from $100 to $1000 per month.
Regardless of the price, it is a worthwhile investment. More effective design and a regularly updated website are equal to more profit.
Domain Cost:
The domain name is where your site can be accessed, it should be your business name. For example, our domain name is Wowbix.com and the business name is Wowbix. Purchasing the right domain is essential for your business, it helps in SEO too. However, you can expect to pay anywhere from $10-30/year for your domain name.
Web Hosting Cost:
The hosting is the server where your files/data reside. Your hosting must be fast enough to keep the load time of your site under 5 seconds. The web hosting cost depends on the hosting plans and your hosting providers. A good web hosting starts at $30/month.
Search Engine Optimization Cost:
By now, you must have factored in the cost range that will work for you and you’re ready to start your website project. However, before you take your next step, you should consider your SEO optimizations. Search Engine Optimization is imperative for increasing the visibility of your website.
What exactly is SEO? It is basically the process of optimizing your website for search engines by placing your keywords in your content correctly. This hence increases the organic traffic to your business website through search engines.
“People tend to click the top results because they appear more credible and trustworthy”. Thus, SEO is the only thing you can use to rank your site higher on the search results. This process will increase the credibility of your business online. However, don’t get yourself fooled, you will need to find the best-qualified team to carry out such a service.
Wowbix offers professional SEO services starting at only $500/month.
Conclusion:
Since you’re looking to get a professional website for your business, the main factor will be your time and money. In the above pricing guide, all of the methods come with their own PROS and CONS.
For example, online web builders with drag and drop tools can save your website design cost. Well, they will also take your precious time since time is money! You can look for other options such as awarding your website project to a web design company. It will require more cost but you’ll get a professional website built without you spending much time.
If you’re looking to hire a website designer or developers, the cost can depend on their professionalism. Also, If you’re looking to get a redesign of your site, it will cost much less than starting from scratch.
Also, since you have paid your website design cost doesn’t mean you’re in the clear yet. The web hosting and domain payments will need to be taken care of on a yearly or monthly basis.
Wowbix offers much more considerable and affordable prices, regardless of the type and complications involved. Wowbix offers professional web designing at the cheapest possible price.
If it is a simple or a basic site! It will be only $2000 on average.
If it is a custom-designed website! it will cost you only $3000 on average.
If it is an eCommerce website! it will cost you only $5000 on average.
Do share your thoughts about the website pricing guide we have here. We would love to take your input as we are constantly looking to improve our pricing and services.
7 fundamental keys to Mobile Marketing in 2020
It’s a fact. Mobile devices have become an indispensable part of the digital universe. So much so that according to the latest data from Statista. From 2019 to 2023, these devices will reach 16.8 billion users worldwide.
We spend about 4 hours daily connected to our mobile devices, and large companies have already realized this paradigm shift. Therefore, they have made mobile marketing one of the most important ways to grow their brands, be competitive, and increase their profits.
This post shows you the seven fundamental keys marking – Mobile Marketing today. And that teaches you why being present on smartphones has become the most significant business opportunity since the invention of Web pages.
Mobile First Index
Do you know what the Mobile-First Index is? This is the first indispensable key to revolutionizing mobile marketing strategies worldwide.
In 2018 Google changed its algorithm for indexing Web pages, realizing the significant change in trend that had occurred in users. The use of mobile phones far surpassed that of the desktop computer to surf the Internet. A trend that, moreover, is only increasing month after month.
Because of this, Google decided to reward sites that consider the mobile user experience. And what did this mean? Well, either company begins to adapt to this new mobile Reality, or it won’t be accessible to position and be visible on the network.
To this end, Google also launched progressive technology, or Progressive Web Apps, which combines the best of both worlds: native applications and Web pages.
They are designed to replace the responsive websites of the past. PWA offers fast, highly optimized, and secure user experiences, generating engagement that reduces the distance between Websites and Native Apps.
Now, users demand immediacy and content adapted to their devices and navigation through a Smartphone. For this purpose, Native Mobile Applications and Progressive Web Apps (PWA) have become the best technology currently on the market.
We Can Help
In fact, at my New Jersey Web Design Agency. We are working to fix all the websites that we created in the past for our clients to make sure they are mobile-friendly.
Mobile Apps for Business
Apps have become indispensable tools for communication between brands and customers. Therefore, developing a mobile application for a brand – regardless of sector or size – is the star trend in this new Mobile Era.
Think about it. We use them for everything: managing finances, buying products, reading the news, doing sports… The possibilities are endless. And the most important thing. Users demand it.
But Apps go much further. They have become the Holistic Marketing tool par excellence.
Holistic Marketing
Well, you’re wondering what Holistic Marketing is and why mobile applications have become an excellent tool for this strategy.
Apps promote the Holistic Growth Cycle that helps businesses to grow integrally in each of the areas that make it up: acquisition, experience, acquisition, loyalty, and promotion.
In this way, the application allows any SME to grow thanks exponentially to the fact that, with an excellent holistic marketing strategy, the App becomes a handy and exciting tool for users, making them promote it so that more and more people use its popularity increases and it.
In this way, thanks to a mobile App, the business can grow exponentially and continuously.
5G connectivity
Suppose 4G connectivity has brought brands numerous benefits and possibilities within smartphones. Such as streaming video, programmatic marketplaces, artificial intelligence, and the first drafts of augmented Reality and virtual Reality. 5G technology will mean an invaluable advance for Mobile Marketing.
This year we have already seen in the market some models of smartphones that incorporate 5G technology. Companies such as Vodafone launched a commercial network in Spain only a few months ago with this type of connectivity in the main cities of our country.
What will 5G technology allow? It is estimated that this robust connectivity will permit, among others, marketers to process data so powerfully that they can further customize the content and targeting of ads in real-time.
On the other hand, users will experience greater capacity and connection speed resulting in more optimized services that offer added value.
As for video, it will be the king of the Internet, and it is estimated that it will become 90% of all 5G traffic over the next ten years. This represents an excellent opportunity for developing Mobile Marketing strategies that can address higher quality content and value to connect with your target audience deeply.
Video: The King of Content
As we pointed out, video has become the undisputed protagonist to broadcast content this year.
According to Econsultancy, 96% of consumers prefer to see video content before any other format type.
And concerning SEO, 62% of the content that appears in the top positions of Google are videos. Yes… more than half!
Most interestingly, the audience for video content from mobile devices has increased by 170% since 2013. And these figures will continue to rise in the coming years.
In this context, the most effective mobile marketing strategies will be those that take full advantage of this trend to connect with their target audience through all the resources that video makes available.
The most important platforms are Facebook Watch and IGTV Instagram.
Augmented Reality Apps
For some users, it’s still a mystery how Augmented Reality applications will change their lives a few years from now.
Augmented Reality is a powerful technology that seeks to complement our Reality by superimposing layers of elements on the environment in which we find ourselves at that moment, but without isolating us from this Reality.
Currently, it can be achieved thanks to elements such as specialized glasses and a mobile phone or tablet.
It has become essential for mobile advertisements and purchases from social platforms. Google, Facebook, and Apple are currently dominating this market.
Social Commerce
As the last key to Mobile Marketing in 2023, it is essential to discuss Social Commerce. It will become necessary for companies that want to continue succeeding in Internet sales.
According to Gartner, 66% of brands adopted social commerce strategies in platforms such as Instagram, Facebook, Pinterest, and Snapchat to acquire customers, increase awareness, generate leads, and increase engagement.
To develop this trend, it will be essential to use new formats such as product cards, collectible pins, or chatbots.
Google Micromoments
Do you know what a micro menu is? Google coined this term. This refers to those moments of need that people experience at many times of the day to consult the smartphone to solve a problem.
These moments last a few seconds but generate a powerful feeling of need in the users. This new pattern of behavior affects 91% of people and shows an apparent reality. They are changing the rules of the game for both consumers and brands.
Companies will have to make an effort to personalize their actions towards a specific user and adjust it to the moment in which that user is.
For example, a driving user will find receiving information through a voice message better. But one in the middle of a meeting will see a text message as more helpful.
Final Words on Mobile Marketing:
These seven keys will be fundamental in developing Mobile Marketing strategies for the coming years. As we are seeing, significant changes are taking place quickly, and companies are increasingly at stake.
Therefore, only brands that know how to take advantage of new trends adapt to and use them effectively. Will be able to remain in an increasingly competitive and changing market.
How To Attract Search Engine Optimization Clients For Your SEO Agency
Before starting up a business, you have to do solid research first. You have to know that people will need your product or services. You have a reason to start something. So, before you set up your SEO agency, you need to have some search engine optimization clients first. You need to think about how to attract audience. But, you have to do it in your unique way. Try not to steal so many ideas from your competition. You have to have some good plans to follow in order to succeed.
Listen to the experts
Every business has its professionals. There is a group of people who are experts at that job. You have to find the SEO experts. Maybe they offer free classes, presentations, or even YouTube tutorials. You have to dig a little. You shouldn’t start anything before learning something about it. So, you can learn so much from these professionals. They know what they’re doing exactly. For more info on defining your brand click here.
You can learn so much from their experiences. Listening to them will make you smarter. So, anything you hear can benefit you. However, you have to be aware that a lot of things have changed. Technology has evolved so much. So, some of the things you hear may not work nowadays. Even the search engines evolved. You have to stay up to date with these things if you want to succeed.
Find out the most successful keywords
The nest thing on your plan should be keyword research. They are the most important thing in your business. You can’t work in an SEO agency and not know the value of these simple words. You have to set an example. So, you can think of some expressions and catchphrases that will help you out. Then, you can think of ways how to be subtle about them. Try not to be too obvious. It will surely backfire. Search engines will pick up on this. They may even block your site.
After you optimize your site, you will notice an increase in your traffic. You can learn how to optimize it on this link Guide on optimizing your website. An increase in traffic is the result you were hoping for. You should know that this is because your site appears in the top results in the search engines. You become more accessible to your target audience. It also helps if you put in the name of your town. You will attract the local search engines, optimization clients. This is a smart move.
Define your style and brand
It helps a lot if you already have some sort of image of what your agency would look like. This is an essential step in your strategy. Then, you can concentrate on your brand, logo, and everything else. Your agency has to look reliable. If you feel a bit lost, you should immediately talk to someone. You could also set up a place where customers can leave their thoughts. You will know where you need to make amends. Also, you have to be prepared to hear some complaints and remarks.
There will always be someone who is not quite satisfied. But think of this as a way to get better. You can learn from your mistakes. Then, you can improve. You will move upwards. Also, you could offer some free advice. People like anything that is free. They will get to know you. That way you will gain their trust. They may like you so much that they’ll buy your services. This is how you attract search engine optimization clients. You have to learn how to get more clients and expand your audience.
Use social media sites to your advantage
Many people use their free time on social media. It has become an addiction. Whenever they have the time, they scroll their news feeds. So, this is a huge opportunity to place your services. You can advertise your agency on any site you want. You have to make an account before all of this. But, you should learn the rules first. Each site functions differently. Some things aren’t allowed. You have to learn these things. You don’t want to get blocked. If this happens, you will have to start over somewhere else.
How to Nurture Real Estate Leads with Content Marketing
Agree that selling sneakers and selling a house are slightly different things? Yes, it’s all about sales, but in each case, people will make decisions in different ways. It is possible to buy shoes or something else impulsively, but only billionaires can afford to be guided by emotions when buying a house. And even they will never do it because they know the real price of money much better than anyone else. Therefore, it is necessary to approach lead generation and lead nutrition a little differently when it comes to real estate leads.
Get Closer with Social Networks
Modern business is built on trust between the company and the client. And if, when deciding on an insignificant purchase, the user can turn to a company with which he has not worked previously, just because it is convenient for him at a given time, then for the real estate sector, trust is the key to further relations. And the best way to start building trust is to get closer to the user using social networks.
Statistics show that many users prefer to form a holistic picture of the company based on its social profiles. And this is especially true when it comes to buying real estate. Because most likely, a person intends to make one of the most important purchases in life.
Therefore, if you still haven’t done this, start being active in social networks. Answer users’ questions, invite them to express their opinion, shoot real videos of apartments and houses that you sell, and ask them to leave feedback.
Offer a Lot of Value from Your Website Blog
When a certain user becomes your lead, this is already a good sign that clearly indicates intention. However, at this stage, it is very likely that a person is not yet fully oriented in the situation on the real estate market. In the best case, he can understand his needs and requirements regarding future housing, but otherwise, he has many more questions than answers. Therefore, help him solve these issues with fresh content on your blog.
What Type of Content to Create for a Blog
- A real-world overview of the real estate market first-hand. You can create comparative characteristics, show how housing prices change depending on the area of the city. And even create individual selections based on user requests. For example, two-bedroom apartments in a quiet area up to 500 thousand dollars.
- Your practice-proven recommendations on how to choose housing – which needs may be temporary and not key, and which moments will always be crucial, for example, the choice of a developer.
- Tips on how to make repairs, where to buy materials, and furniture in your city. Perhaps you can offer your customers a discount at a building materials store, tell them about it too.
- Articles about you as a company. But do not get carried away with this type of article – there should be more useful content. However, talk about your activities, share the results, and plans.
- Get Even More Real Estate Leads with Guest Posting
Guest posts are an indirect way of nurturing real estate leads, as you publish them on a third-party resource. However, no one forbids you to create valuable material and invite your potential customers to read it on another site. In addition, you can kill several more birds with one stone at a time.
When you publish a guest post, you simultaneously receive a backlink to your website. This is an additional signal for search engines that your site deserves trust and attention. Plus, if you choose the right site for publication, then you will simultaneously get the opportunity to connect with other potentially interested users and turn them into your leads.
Stay Connected with Email Marketing
In general, the rules of successful email marketing remain almost the same for all business segments. The first thing you need to do is to segment your users. Depending on what stage of the relationship you are at. Obviously, this is not worth making an offer to buy a home for the person who signed up for your newsletter ten minutes ago. Instead, you need to give free value. And for this, you can use the ideas that we listed when we talked about content for the blog. Transform them into more convenient formats for email newsletters, break up information into logical blocks and nurture your real estate leads with values.
Show the Truth and Reality with Video
Video marketing is a very strong trend. And in the case of residential real estate, video is better than thousands of words and millions of photos. Be sure to shoot detailed videos of the objects you want to sell. Leave your comments, honestly point out the advantages and potential disadvantages. You can even ask users to help you make a list of interesting questions that you will answer in your video.
Nurture Them with Social Proofs
Social evidence is about nurturing leads through building trust. We decided to include this item in our guide. As the feedback from your previous customers is a very strong confirmation that you can be trusted.
Be sure to ask your customers to leave feedback on your website or social network. In addition, you can ask them to send you some photos that show how people live in apartments or houses bought with your help. User-generated content is just as powerful as text reviews
Rent and Sell – Feel the Difference
In general, all these actions will be appropriate regardless of whether you are involved in the sale or rental of real estate. However, there is a difference in the number of touches. If you rent an apartment or a house, then the real estate leads will be converted unambiguously faster, since the seriousness of the decision is much lower.
But in case you sell real estate. You will need to interact with the user much longer, answer all their questions, work with objections, show the positive experience of your previous customers, motivate them to see real estate with their own eyes, plus add favorable loan conditions.
If you think that generating real estate leads with content marketing is a lot of work, you can contact us, and we’ll take care of your lead generation.
This Article Is Written By:
Ben Grant is a blog writer and Adsy contributor. He likes to discuss modern literature trends and books, as well as give personal tips on how to improve your writing style.
5 Successful Ideas For Health And Wellness Marketing
A lot of people make new year’s resolutions. And one that tops most people’s lists is to live a healthier and fitter life. So, at the start of the year, the health and wellness industry is always agog with clients seeking ways to live healthier lives.
Since you’re in the industry to attract many of these clients. You’ll need marketing strategies that are sure to work. Below are some tested and trusted health and wellness marketing ideas to succeed in 2020 or beyond!
Health And Wellness Marketing Ideas
Prepare Email Database for Health & Wellness Marketing
This is the best way to begin.
It would be best to start by cleaning up your send list and removing emails that weren’t delivered. Also, eliminate incorrect and duplicated email addresses. A clean email database has a significant impact on your list segmentation. And it is also essential for mail deliverability.
List segmentation directly affects your marketing efforts on social media. Keep your email list updated if you desire to expand your reach in a targeted manner.
Involve Social Media in Your Health & Wellness Marketing
The more active you are on your social media platforms, the more you can reach potential customers, and the more they can access you.
Also, ensure your pages are up-to-date regarding every information needed to access your business. Like business hours, the services you render, and your office location. This will make it easier for potential clients to reach you.
You should also ensure all your cover pictures on all the social media platforms are updated.
Make Your Health and Wellness Website Mobile Friendly
Mobile-friendly websites are on the rise and will continue to play a significant role in shaping the future of online businesses. Some figures will show that a mobile-friendly website is one of the most promising digital marketing strategies for the health and wellness business.
Mobile phones accounted for about 66 percent of the total number of emails opened. And mobile phones generate about 60 percent of the traffic recorded by websites. You can upgrade your site to make it mobile-friendly or launch another one dedicated to mobile phone users.
ICheck out our affordable web design services if you’re looking for web design help,
Prioritize Your Online Reviews
This is important because potential clients will instead ask their friends who provide the best services in health and wellness or check sites for reviews. About 88 percent of clients rely on online reviews before making their choices.
Ensure you monitor your Google Business page or any other page that provides clients with review options to track how well your business is doing online. Also, check out these reputation management tips to manage your online reviews.
Use Email Automation
Joggling between attending to clients, posting newsletters, blogging, and updating social media can be very demanding. However, you can always outsource to a third party to help you handle your content creation. Email automation gives you access to a clean email, custom content, etc. Some of the email tools that we use are Mailchimp & Lemlist!
To Wrap It up
If you want your health and wellness marketing strategies to succeed, you must prioritize social media and email marketing. You need to tailor your site to suit mobile phone users. Also, contact us today if you need help with your marketing strategies!
Try Facebook Lead Generation Ads To Grow Your Business! [4 Tips]
With millions of users on Facebook, it provides you with the platform to reach more customers. This is the primary reason why a lot of businesses are prioritizing Facebook marketing. Choosing the wrong strategy, objective, budget, or placement may result in your ad performing poorly, thereby wasting resources. Fortunately, there are Facebook Lead Generation Ads to help you solve your problem!
What Are Facebook Lead Generation Ads?
Understanding your ideal customer is essential to cater to your clients’ needs. The best way to do this is to include a few questions in the ads because those who click on your ads will likely patronize you.
What Facebook lead ads help you do is to allow you to include forms in your campaign to help people share some basic details with you. Facebook enables you to automatically pre-fill some sections of these forms to increase the number of completed forms.
To create a Facebook lead generation ad, follow the following steps:
Go to Facebook Ads Manager and click on ‘Create.’
Pick ‘Lead Generation’ from the list — the main objective is to target those considering starting the customer journey.
Specify your ad set. Then specify your audience, placement, schedule, and budget.
Then select the demographics, interests, etc., based on the audience you’re hoping to reach.
Leave placement set at Automatic.
Set your ad budget and, finally, place your ad design.
Tips to generate Business from Facebook lead generation ads
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Offer A Free Product Or Service
No one rejects free things, so attract an audience with those incentives. You can then use your generation forms to collect their contact information and the data collected to guide them through their customer journey. Those who you’ve given free items will automatically begin to patronize your brand.
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Ask Questions
Using qualified leads is your sure bet to getting more leads. Ensure you use your generation forms to ask those qualifying questions. You can use a contact information form to connect with a leader via a survey. This will provide you with valuable details about them.
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Use Videos
You can build a powerful brand by using videos to deliver your messages. Also, you can use videos to attract your audience and encourage them to click on your Call-To-Action (CTA); this is made possible through leads.
It is advisable to place your CTA early on in the video and make it anticipatory because only a third of Facebook users watch videos to the very end.
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Use Mobile And SMS
Generation forms have features that help to simplify the customer experience. Ensure you include a component that is available on mobile phones. This is because many people spend more time on their mobile phones.
Also, including an SMS feature will provide you with a better tool to interact with leads.
Wrapping It Up
Facebook is becoming a vast mine where many businesses are getting a lot of promotions. With Facebook lead generation ads, you’ll reach more audiences than you can imagine. Contact us today if you need help with social media or Facebook marketing!
Why Face-to-Face Communication Is A Better Way To Grow Your Business
One of the many reasons why social media is very popular is that it guarantees ease and convenience in the way we interact with people. There’s little difference between how we interact with people in person and how we interact over the internet
Online, you’re allowed some certain liberties like disguising your emotions. However, this can easily be detected when you both engage in face-to-face communication.
The same is applied to a business dealing. With face-to-face communication, you’re given the liberty to gauge your potential client and make a decision.
So, in this article, we are comparing both forms of communication and why face-to-face communication is best for your business.
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You’re Able To Get Quick Feedback
With face-to-face conversations, you’re able to get feedback regarding, for instance, a proposal fast. With online communication, on the other hand, you may send an email and not get a reply for hours or even days. So, this will delay decisions you’re about to make.
Those that are also new to the internet may find it hard to understand some features online to make their business move faster. Face-to-face conversation helps you to clear up misunderstandings, ask questions, as well as answer questions faster than online conversations will.
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Display Of Personality
To replicate real-life emotions, social media platforms have come up with a lot of stickers, emojis, etc. When it comes to social media vs. face-to-face communication, you’re better able to display your personality on attending seminars, networking events, etc.
This will assist you in building trust and reliability with potential customers. Also, this is important because clients prefer to do business with people they trust, and online conversations may do little to allay the fears of potential clients.
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Body Language Are Better Read
Online conversations will not help you to interpret body language correctly. The best you could do is to read in between the lines from their texts. However, face-to-face communication helps you to judge whether the person you’re talking to is genuinely interested in your products or services.
Even more, it helps you determine if you can rely on them. These signs can help you make better business-related decisions.
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You’re Better Able To Avoid Misconceptions
Misconceptions and misconstruing words happen a lot on the internet. Your words may mean something, and the person you’re talking to may interpret it as something else. However, in face-to-face communication, you’re better able to understand what people mean in the former. Face-to-face interactions help you to pass your message across without leaving any doubt in the hearts of your clients.
Conclusion
Although social media and online conversations are convenient, face-to-face communication helps you build trust within the hearts of your clients. That is a necessary ingredient for your business to grow.
So, there you have it! Face-to-face communication vs. online communication.
5 Internet Marketing Strategies You Must Use This Holiday
A study conducted in 2017 disclosed that eCommerce witnessed an 18 percent increase in sales during the holiday season and another 35 percent increase in mobile sales as well.
Holiday seasons are very important periods for business owners and marketers. Why? Well, it is the perfect period where consumers and clients are willing to get themselves items to make the holiday period memorable for themselves and their families.
If you’ve not leveraged on the incentives Holiday Internet Marketing has got to offer, then your business is probably missing out on a lot of potential sales. Making adequate plans for the holiday will give you an edge over your competition. These 5 Internet marketing strategies your business could use to generate more sales this holiday season:
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Look Back In Time
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Just because old marketing strategies and plans didn’t work in the past doesn’t mean you should abandon them. You can actually analyze those old marketing strategies, pick out reasons why they didn’t work out, and either correct them or change them.
The most important thing is to learn lessons from why they failed.
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Include Free Shipping Campaign
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Offering to ship products for consumers for free is one of the most Innovative Holiday Marketing Strategies business owners can employ to marketing their eCommerce effectively. Statistics revealed that 79 percent of consumers admitted that were free shipping available; they’ll increase the rate at which they shop online.
Another 24 percent say they’ll increase their shopping volume to reach the required price point threshold that will earn them free shipping. Free shipping during your holiday marketing campaign will help you to sell more.
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Spread The Holiday Message On Social Media
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No matter how formal your business is, you should loosen up during the holiday period. Ensure to inject some life into your social media platform. During holidays, consumers are more receptive to ads than any other period.
Also, ensure to amplify your visuals for the holiday season, this will increase the success of your holiday marketing campaign.
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Work On Your SEO
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During the holiday period, your holiday marketing strategy should be geared towards reaching as many customers as possible. One way this can be done is to inculcate phrases like ‘Free shipping,’ ‘holiday sale,’ and ‘discount sale this holiday’ will help increase your ranking on search engines.
Also, be attentive to your blog posts, and tailor those keywords that are driving the most traffic to your site to the holiday season.
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Use Retargeting Ads
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It is a well-known stat that 96 percent of first-time Internet users aren’t prepared to make any sort of purchase. That is why retargeting advertisements are used by wise marketers to reengage online visitors until they make a purchase.
Luckily, Google or Facebook provides the third-party platform in which retargeting ads can be done.
Wrapping It Up
The holiday presents a unique opportunity for your build to get more patronage and make more sales through these effective internet holiday marketing strategies. If you need any help with your holiday marketing strategies, contact us today!