Do I Need a Wedding Website?
As a bride or groom-to-be, you may wonder if a wedding website is necessary for your big day. After all, you’ve got a million other things to worry about – do you need to add another item to your to-do list? In this article, we’ll explore why a wedding website can be a valuable tool for your wedding planning and how it can help you keep your guests informed and organized.
1. Because It’s a Convenient Way to Share Information
A wedding website is a convenient way to share important information with guests. Rather than sending out multiple emails or making endless phone calls, you can direct your guests to your website for all the details. This includes information about your wedding location, accommodations, registry, and other essential elements. A wedding website also lets you easily update your guests on any changes or updates, ensuring everyone has the most current information.
2. Because It’s a Great Way to Personalize Your Wedding
A wedding website is also a great way to personalize your wedding and make it unique for you as a couple. You can include your love story, photos, and any other personal touches you want to share with your guests. This helps your guests get to know you and your partner better and adds a personal touch to your big day.
3. Because It’s a Time-Saver
In addition to being convenient and personal, a wedding website can also be a time-saver. Rather than fielding phone calls and emails from your guests with questions about your wedding, you can direct them to your website for all the answers. This can save you significant time, especially in the hectic weeks leading up to your big day.
4. Because It’s a Great Way to Keep Your Guests Organized
A wedding website can also help keep your guests organized. You can use your website to create a schedule of events, provide maps and directions, and even allow guests to RSVP online. This makes it easier for your guests to plan their travel and schedule and ensures you have an accurate headcount for your wedding.
5. Because It Can Help You Stay Within Your Budget
Finally, a wedding website can help you stay within your budget. Rather than spending money on paper invitations, you can use your website to invite guests and provide all the necessary information. This can save you significant money, especially if you have an extensive guest list.
Conclusion
In conclusion, a wedding website can be a valuable tool for your wedding planning. From sharing important information and personalizing your big day to saving time and keeping your guests organized, it can help make your wedding successful. So if you’re on the fence about whether or not you need it, consider trying it – you might be surprised at how helpful it can be. And if you need help with the design process, check out our web design services. Our team of experienced designers can help you create a beautiful and user-friendly wedding website that reflects your unique style as a couple.
The Benefits of Working with a Professional Web Design Agency
If you’re considering creating a new website or updating your current one, it’s essential to consider the benefits of working with a professional web design agency. Not only will a professional agency bring expertise and experience to the table, but they can also provide customized solutions and ongoing support to ensure that your website is a success. In addition, working with a professional web design agency can be more cost-effective in the long run, as a high-quality website can drive traffic, generate leads, and increase conversions. So, to take your online presence to the next level, check out our web design services at Wowbix.
“This study from the University of Twente found that the design of a website can significantly affect user behavior The Influence of Website Design on User Behavior.”
1. Expertise and Experience
When creating a successful website, working with professionals with the necessary expertise and experience to deliver the best possible results is essential. A professional web design agency will have a team of skilled designers, developers, and marketers who can bring knowledge and experience. They will be able to offer valuable insights and recommendations based on industry best practices and their successful projects.
For example, a professional web design agency will deeply understand user experience (UX) design principles and how to apply them to create a website that is easy to navigate and use. They will also know how to create a visually appealing, on-brand website using the latest design trends and techniques. In addition, a professional web design agency will have experience working with various content management systems (CMS), such as WordPress, Drupal, or Joomla. It will be able to recommend the best CMS for your specific needs.
2. Customized Solutions
Every business is unique; a professional web design agency will understand this. They will take the time to get to know your business, goals, and target audience to create a customized website that meets your needs. This contrasts with templates or pre-designed solutions, which may not fully reflect your brand or effectively address your business objectives.
For example, a professional web design agency will work with you to create a website that aligns with your overall brand identity and marketing strategy. They will also consider factors such as your target audience, unique value proposition, and business goals to create a website that effectively communicates your message and drives conversions. In addition, a professional web design agency will be able to tailor the website’s functionality to your specific needs, whether that includes features such as an online store, a blog, or a custom form.
3. Professional Quality
Working with a professional web design agency ensures that you will receive the highest-quality website. This includes everything from the design and layout to the functionality and user experience. A professional agency will use the latest design and development techniques to create a visually appealing, user-friendly website that engages and converts visitors.
For example, a professional web design agency will use responsive design techniques to ensure your website looks professional.
4. Ongoing Support
When you work with a professional web design agency, you can expect ongoing support and maintenance to ensure your website stays up-to-date and functions correctly. This includes technical support, updates to the content management system, and any necessary bug fixes. This is especially important for businesses that rely on their website for online sales or customer communication.
For example, a professional web design agency will be able to troubleshoot any issues with your websites, such as broken links, error messages, or slow loading times. They will also be able to help you keep your website up-to-date by applying updates to the CMS or adding new features as needed. In addition, a professional web design agency can provide ongoing support for things like SEO and digital marketing, helping you drive traffic and conversions for your website.
5. Cost-Effective
While it may seem counterintuitive, working with a professional web design agency can be more cost-effective in the long run. Yes, hiring a professional may cost more upfront than using a template or doing it yourself, but the results will be worth it. A professional website can drive more traffic, generate more leads, and increase conversions, ultimately leading to a higher return on investment.
For example, a professional web design agency can create a website optimized for search engines, which can help you rank higher in search results and attract more organic traffic. They will also be able to create a website designed to convert visitors into leads or customers using effective calls-to-action, lead capture forms, and other conversion-focused elements. In addition, a professional web design agency can help you streamline your online marketing efforts, saving you time and resources in the long run.
Conclusion
In conclusion, working with a professional web design agency has numerous benefits. From expertise and experience to customized solutions and ongoing support, a professional agency can help you create an effective, efficient, and cost-effective website. So if you want to take your online presence to the next level, don’t hesitate to contact a professional web design agency today.
Ready to get started on your new website? Contact Wowbix today, and let’s make it happen!
The Most Important Digital Marketing Trends to Follow in 2023
3The curve of the road:
2020 is here; you can feel its cold and last breaths on your face. These are the days when everyone starts thinking about the next year.
Marketers are no exception. If we look at digital marketing, it has not remained the same as it was back in 2015 or 16.
Each year comes with new challenges and gifts wrapped in its long cloak. Not too long ago. We witnessed the rise of Google+ as a big social media channel that could challenge the hegemony of Facebook.
And in 2018, the state of denial finally reached its end, and Google made an official statement about the end of Google+.
The reason was a big security breach. But perhaps that just proved to be that last damned straw on the camel’s back, and the game was already over.
In anticipation of big and positive developments in digital media in 2023. We write this detailed guide on the most important digital marketing trends that have either already struck the market or will hit it in 2023.
Live Greeting/Business Website Chat Will Play a Big Role
One of the most important digital marketing trends that will not only play a major role in the world of digital marketing but will also transform into a new form is greeting or live chat on websites.
This is one of the most efficient ways to talk to the customers who come to your website and engage them in a more interactive and real way.
However:
In 2023, the interactive live chat for business purposes will be totally taken over by Chatbots, and the way Chatbots will make it easier for your business to communicate with prospective clients will definitely change the dynamics of digital marketing.
You can customize them the way you want, which will totally depend on your customized tweak as to what brand image your live greeting will make.
Scalability will Replace Hogwash Claims.
The freelancing world and the world of digital skills (especially SEO and Internet Marketing) had this huge gap. Due to that gap, clients could not trust new freelancers, digital marketing experts, or companies.
That gap was created by hogwash claims and zero credibility. The RoI, the scalability, and the truth were totally missing.
So you must have seen the marketers bringing facts from thin air “Brad made $695,588 last year because of the funnels I created for his SaaS product.”
Fine, who is Brad? What is evidence of the truthfulness of your claims? What did you do? Is there any evidence that you benefited from a real business with your digital marketing?
Well:
This will not remain anymore. 2023 will be the year in which augmented reality and scalability will be the words you will get to hear the most.
Digital marketers would no longer be making figures out of thin air. Just like GoPro is proving the worth of its products and the existence of a whole community. The marketers would have to validate claims with evidence, real numbers, digit proof, and stuff like that.
Artificial Intelligence
AI and Machine Learning:
We all know they are relevant in SEO because Google depends greatly on these two technological innovations.
However:
Now digital marketing as a whole is going to be affected by AI. AI will be helping digital companies, in 2023, to segment the traffic that is useful and only pitches your products to that traffic.
How AI analyzes traffic choices, behaviors, and interests will help digital marketers find the most potential segment of visitors and turn them into customers.
Facebook Algorithm
In 2018, Facebook’s algorithm started to look more like Google’s algorithm.
Facebook is moving to a more personal and positive experience for people. So friends and family posts are not getting more exposure.
In 2023, Facebook’s algorithm will grow more like Google’s. And updates will render many Facebook businesses and pages restricted for unhealthy or unfair advantages they previously had because of Facebook’s lenient control.
We know that in 2018. Facebook permanently removed many pages with million+ of fans only because of these policy updates reflected in an algorithm’s updates.
Personalization
Since the past few years have proved pretty phenomenal in bringing more and more data-driven strategies into the realm of digital marketing, personalization is only going to be at its peak in 2023.
Voice search is a thing of the past; we are looking at a time when marketing technology will use AI and Machine Learning to understand the needs and aims of every individual in the target group to make the most out of marketing campaigns.
You will see more personalized content and marketing approaches in 2023.
Specialized Approach
I remember:
A year ago, I used to be a content/copywriter with all sorts of tools e.g. email, blog posts, landing pages, press releases, website content, etc., for all sorts of niches e.g. law and digital marketing and eCommerce and technology, etc.
And now:
At the end of 2022, I pulled my socks to become a specialist in one or two maximum niches. I’d give a kick goodbye to all other niches, and specialization is known to make 3x the total income of a freelancer.
2023 is going to be the year of the Specialized Approach in marketing.
Not only should you define (whether you are a company or a person) as to which one is the one digital marketing form and forum that you are a master of. But you also have to learn to choose and target one medium for your company’s particular needs.
So:
If your client is a Women’s clothing brand, instead of wasting your time on all social media channels and SEO (hoping to find one magic wand that will do), you should channel your efforts toward one big and best channel as per the case.
In the case of such a business, Instagram marketing is much better than Facebook. So, specialized marketing is the future.
If you read this post hoping to learn how video marketing will play a better role or how mobile devices will change marketing, sorry to disappoint you. Those are old topics. In 2020, marketing will grow by leaps and bounds, and we must consider big changes.
Contact Wowbix digital marketing agency NJ for a free marketing consultation.
4 Amazing WordPress Website Benefits
If you’re looking to launch new e-commerce, it’s easy to feel overwhelmed with all the options. There are dozens of content management systems, each with unique pros and cons. And yet, one choice stands above the crowd – in terms of cost, flexibility, simplicity, and effectiveness. That is why over one-third of all websites today are made with WordPress, including 40 prominent brands like Sony, Disney, and Bloomberg.
So, why have these major corporations chosen WordPress, a platform initially designed for bloggers? Check out these four excellent WordPress website benefits to find out!
1. Simplicity
In the early days of the internet, creating a website was tedious, grueling work. Not only were there thousands of lines of HTML code to write but optimizing your site for search engines could feel like a crapshoot. Today, many of those problems have been ironed out with the help of content management systems (CMSs) like WordPress.
WordPress makes creating attractive, SEO-friendly websites as simple as using Microsoft Word. Create new pages or posts, update your online calendar with events, add images and videos, and fine-tune every aspect of your site’s look and feel – all without knowing one thing about HTML, CSS, or Javascript.
One of the most significant WordPress website benefits is the simplicity you can create and update.
2. Search Engine Optimization
WordPress takes all the guesswork out of creating an SEO-friendly website. Adding keywords to your titles, headings, and image tags requires no effort. And if you install an SEO support plugin, you can get advice on optimizing your content for clicks and conversions.
But WordPress won’t just make it easy to include the right keywords. It will create a site structure that is clean and easy to read so that your pages consistently reach the top of the Google search rankings.
3. Limitless Customization
When you choose WordPress, you’ll get a nearly limitless number of design and functionality options. Choose from tens of thousands of free and paid theme choices, each with unique capabilities and customization options. With WordPress, you don’t have to worry about your site looking like a cookie-cutter copy of your competitor’s. Change the colors, styles, images, and more to fit your brand.
And with a vast selection of plugins, WordPress enables you to build a site that includes all the features you want without paying a developer thousands. Adding an online store or creating newsletter sign-ups is as easy as finding and installing the right plugin.
No matter what you want your site to look like or do, WordPress can help.
4. Scalability
WordPress empowers you to make the changes you need to your site when you need to make them. You don’t have to wait for an expert developer or programmer to add new employee profiles, update product offerings, or even create new site pages. As your business grows, your WordPress site can grow with it.
Are you ready to take advantage of these four WordPress website benefits? If you are, Wowbix can help. Our team of dedicated, professional WordPress developers can help you get your site set up, designed, and optimized so that you’re ready to move forward with a firm foundation. Call us at 646-661-6797 today to get started!
Best Practices for E-Commerce Site Organization & Navigation
Millions worldwide use e-commerce sites to buy everything from groceries to cars. And while brick-and-mortar retailers will likely be around for a long time, more and more consumers are going online for their needs and wants. This is great news for e-commerce sites. But it also means that they’re up against way more competition than they would be if they had a location on the main street.
If you run an e-commerce site and want to stand out from the competition, you must implement the following best practices for your site’s development. So, read on to discover what you can do today to ensure an e-commerce site is set up for success…
Focus on UX First and Last
What’s the difference between a retail website that succeeds and one that fails? User experience. When users face a site that’s difficult or confusing to navigate, filled with broken links, or simply unattractive, they’re far more likely to move on to a competitor. This is why you must keep your customers’ user experience in mind from beginning to end.
Make sure that all menus and links work. Use images and copy that is consistent across your brand. And closely examine every step of your customer’s journey so you can ensure it’s smooth sailing from the time they arrive on your home page until they make a purchase. You may even want to get a few friends to test your site before you go live so you can adjust it based on objective feedback.
Craft Engaging e-Commerce Landing Pages.
Your landing pages should be attractive, engaging, and straightforward. Whether you’re developing your home page or creating unique landing pages for your products and services, you must ensure that all the critical information is accessible: featured products, categories, prices, images, etc. You’ll boost your bounce rate if your landing pages contain unnecessary text and unrelated photos.
Create Compelling Calls to Action
Every page on your site should include a clear call to action that fits your brand image and voice. Depending on the page in question, the call to action could focus on getting leads to subscribe to your newsletter, purchase a product, explore more of your offerings… the list could go on. Just be sure you’re only asking your customers to do one thing and ask for it clearly and confidently.
Build Product Pages that Stand Out
Today’s consumers expect more from product pages than a poorly taken photograph and a bare-bones description. The more images and videos you can include on your product pages, the better. And make sure that everything on your product pages is professional and designed to entice. If applicable, you may even want to include a comparison with competitors’ offerings so your customers can see how great of a deal they’re getting.
Strengthen Your e-Commerce Site’s SEO
SEO is the foundation of your site’s organic traffic strategy. So, as you’re building each page, be sure to…
- Use different relevant keywords for each page, including them naturally in the headlines and other text.
- Tailor each page’s metadata for its focus keyword, including the title, tags, and description.
- Include keywords in image alt data.
- Be careful not to go overboard with keywords in your text. Don’t worry about trying to game the system. Use your keywords naturally… but use them.
If you’re using WordPress, you can use one of the dozens of plugins designed to simplify SEO. Whether you go that route or not, ensure your SEO foundation is solid before going live with your e-commerce site.
Connect with e-Commerce Customers via Live Chat.
Live Chat is a great feature worth implementing for any e-commerce site. It adds a personal touch to your site while ensuring that customers can get their questions answered as quickly as possible. This makes it much more likely that they’ll stay on your site and follow through with a purchase.
Conclusion
If you implement these practices into your e-commerce site, you’ll immediately have a leg-up on the competition. You’d be amazed at how many online retailers fail to follow basic e-commerce best practices – and lose out on business because of it.
And if you’d like to learn how WowBix can help you develop a site that follows all of these best practices (and more), contact us today at Wowbixmarketing.com. We’d love to help you create an e-commerce site that stands out and succeeds!
Finding the Best WordPress Theme for Your Website
WordPress is one of the most influential and versatile platforms for designing and developing websites today. It’s simple enough for a teenager to use for his blog and robust sufficient to power the websites of major organizations like BBC America and The New Yorker. In other words, whether you’re looking to develop a personal site or you’re hoping to establish an online presence for your business, WordPress can help.
810 million websites use WordPress, which is 43% of all the websites on the internet…
One of the most significant advantages of a WordPress site is how easy it is to change its look and feel with a single button completely. Millions of WordPress themes on the internet can alter your site’s appearance, functionality, and more. You can find dozens of great WordPress themes for your free website if you have a limited budget. And if you’ve got money to spend, the sky’s the limit – if you can’t find the perfect piece, you can have it custom-built.
The number of options you have regarding WordPress themes can be overwhelming. Many styles, colors, font choices, plugins, and more exist. So, how do you pick the perfect WordPress theme for your website?
Here are some guidelines to remember when searching for your website’s ideal theme…
Find a WordPress Theme That Works Everywhere
More people are browsing the internet on their smartphones and tablets than ever before. So, if your WordPress theme lacks responsiveness, you could lose hundreds or thousands of visitors.
Poorly made WordPress themes often look great on one device – such as a desktop – but when you open them on a smaller screen, the various elements get shifted and look unprofessional. Sometimes, it gets so bad that the functionality of your site is completely broken on specific devices. So, check to see if the WordPress theme you’re considering says it is responsive. And just to be sure, check it on several devices once it’s life.
Ensure Theme-Plugin Compatibility
WordPress’s huge library of plugins is a massive benefit to the platform. Plugins allow your site to do about anything – from tracking traffic sources to making online sales a snap. But if your chosen plugins aren’t compatible with your dream theme, you won’t have anything but a mess.
So, deciding which plugins you’ll need for your desired functionality is a good idea before you choose your theme. Then, ensure any pieces you’re considering integrate well with your plugins.
Also, remember that even if a particular work with the theme you want, someone out there can tailor the music someone out there can create an entirely new one). It will cost you a lot more to go this route than if you found themes and plugins that play nicely with each other from the start.
Find a WordPress Theme that Meets Your Needs
As we’ve already noted, WordPress themes and plugins will allow you to do almost anything. But before you search for an article, you’ll want to know what you want to achieve…
Do you want to include comments for testimonials and increased engagement? Ensure your theme offers an attractive comment section that fits the overall style of your site.
Do you need to have call-to-action buttons on every site? Ensure your WordPress theme allows you to quickly and easily do this (without making many changes on every page).
With WordPress, the sky is the limit. But you’ll need to define your destination before you decide if you will make the most of your site.
And if you need help creating an effective WordPress site, contact Wowbix Marketing at (646) 661-6797. We’re an NJ marketing agency specializing in designing and developing WordPress sites. We can’t wait to help you discover your site’s perfect theme and plugins!
The 3 Essentials of Your Website Design Process
While Facebook and Instagram are great first steps for your business, if you want to have a truly meaningful digital presence, you’ll need a website. Whether you’re selling products or services, a website can help you reach more leads, stay connected to your target audience, and close sales more effectively. But developing a quality business website requires a thoughtful website design process.
Before you upload pictures or think about blog entries, you need to take a few hours to think through the following three parts of every effective website design process. If you fail to take your time on each one of these steps, your site will underperform and fail to give you the ROI you want.
The Website Design Process, Part One: Research Your Target Market
Like everything in your business, designing your website starts with setting clear, actionable goals. Before you purchase a domain name or hosting, you need to know what you want your site to accomplish. Ask some of these questions as you get started. You may even want to make a physical list.
- What is the #1 thing that you want visitors to your site to do?
- What will you be offering on your website? A product or a way to contact you for a service?
- What does your target market’s buyer’s journey look like? What parts of the journey will your site include?
Once you have a clear picture of your goals, you should conduct research on your target market so that you know them inside-and-out. If you already have a business, you likely have done this before. So, take out any data you have about your ideal customer and think through the ways that your site can attract and connect with them more effectively. What features will they be looking for? What kinds of images will draw them in? What content will they be searching for?
Once you’ve conducted market research, you’ll be ready for step two.
The Website Design Process, Part Two: User Interface Design
One of the most important aspects of designing a website is making sure that the user interface is on point. Your site should be easy to navigate, with clear menus and links. Any information featured on your site should be clearly marked, so finding it doesn’t lead to frustration.
It may be a wise idea to have a few mock-ups of your site done so you can fine-tune the user interface before you begin uploading any images or laying down any code. Remember: A poor user interface can be the difference between customers being convinced and bouncing off your site.
The Website Design Process, Part Three: The Backend
Most of your site’s visitors will only ever see the attractive frontend of your site. They won’t browse through the lines of code that keep it running. But that doesn’t mean that you can skimp on the coding aspects of your site. Whether you’re a developer yourself, you plan on outsourcing the coding to a third party, or you’re hoping to use a DIY option like WordPress, you need to make sure that your site’s backend is orderly and up-to-date.
The last thing you’ll want is a site filled with broken links, misplaced images, and out-of-whack menus. Plus, it’s essential that you ensure your site loads and moves quickly. If it doesn’t, visitors will leave and find a competitor’s site that does.
If you’re unsure of your ability to implement these three steps effectively, contact WowBix today at +1 (646) 661-6797. We’d love to help you get your site designed, developed, and working for you.
5 Canva Tips Every Small Business Owner Should Know
Organic traffic is the holy grail of small business marketing. Not only is it free, but it tends to stick around longer than traffic received via paid advertising. But organic traffic doesn’t come easy. You’ll need quality content that’s relevant, informative, and (hopefully at least a little) entertaining. And a great image can be just the thing to send your latest blog or article over the edge. Fortunately, you don’t need a professional graphic designer to create images that capture your visitors’ attention. By taking advantage of Canva’s power and these five Canva tips, you’ll be able to create designs that look like they’ve come straight from Madison Avenue.
What is Canva?
If you’re not already familiar with Canva.com, it’s a free web- or app-based graphic design platform that can be used to create a wide variety of visual content, including social media graphics, posters, presentations, and more. Its simplicity, low-cost, and raw power make it the perfect option for small businesses looking to take their marketing to the next level (without paying through the roof).
While Canva is intuitive enough to get basic jobs done without too much help. Having a few valuable Canva tips in your back pocket will help you get even more out of it. So, before you get to work creating your next blog post graphic. Take a look at these five Canva tips that every small business owner should know…
Canva Tips #1: Turn Current Images into Templates
You don’t need to reinvent the wheel. If you’ve created some cool social media graphics or blog images. You can turn them into a template by duplicating the image and making adjustments to the copy. This is particularly powerful. If you want to create a series of quote graphics that have the same style and background. Or if you want to create title images for a series of articles you’re writing.
Canva Tips #2: Leverage Your Brand’s Colors
Your brand’s colors are more than just colors. When you select the right ones, they have the power to set a mood, connect with customers, and more. So, you have every reason in the world to leverage their power by creating brand consistency across your images through the use of color. Simply input the color code for any of your brand’s key colors into Canva and begin creating images that look like they were specially designed for you.
Canva Tip #3: Click the Arrow for Options
If you’re playing around on Canva, you may notice a little down arrow button when certain elements are selected. By clicking that arrow, you’ll have a world of options opened up to you, including the ability to flip elements, make them transparent, and more.
Canva Tip #4: Gridline Your Way to Perfection
Canva’s gridline feature allows you to ensure that every element in your design is precisely located. Whether you need to center something, line several elements up, or set an element down right on the edge of the canvas, gridlines can help. So take advantage of them to make sure your image is perfectly aligned.
Canva Tip #5: Design with Canva, Edit Elsewhere
Canva is not a replacement for software like Photoshop. Sure, it offers a handful of photo editing tools, but they’re barebones when compared to actual image editors. So, do your photo editing in a piece of software like Photoshop or GIMP and use Canva for designing and composing images. That is its real purpose, after all.
If you’re looking for more than just a handful of Canva tips – including help with maximizing your small business’s marketing efforts – contact us today at +1 (646) 661-6797 to discover the difference Wowbix can make for your company. We offer a variety of services, including graphic design, content marketing, logo design, and more.
Protect Your Online Presence with a Managed WordPress Website
There’s a common misconception out there that once you’ve got your website built and published, you don’t have to worry about it. As long as you occasionally update it with new products or blog posts, you’re good to go. Taking advantage of a Managed WordPress Website would be a waste… Right?
Wrong.
We live in a world where everything is evolving at the speed of light – including digital threats. Hackers and other malicious actors are constantly looking for new ways to worm their way into your system, steal your data, and leave your business crippled. And your best defense against them is a system that’s always one step ahead. That’s where Managed WordPress Website Hosting Services can help.
But Can’t I Manage My Own Site?
Yes, but if you manage your WordPress site on your own, you’ll need to ensure that your version of WordPress and any plugins are up to date. You’ll also need to make sure that your plugins are compatible with your version of WordPress. A lack of compatibility can lead to major issues for your site, including user-interface problems and an increased vulnerability to cyberattacks. And if you’re not sure which plug-in is causing the problem, you can end up spending hours of time trying to track down the source.
In other words, you can manage your own site. But you’ll be wasting a lot of time that you could put to better use in actually running your business.
What’s Managed WordPress Website Hosting?
Managed WordPress hosting gives you the peace of mind that comes from knowing your site is safeguarded against threats – without adding any additional work to your plate. With a managed WordPress hosting service, your hosting company will take care of your site’s backend. They’ll ensure you have the latest version of WordPress running and that all plugins are updated and compatible. But that’s not all.
The best managed WordPress website hosting services also provide continuous monitoring so that threats are identified as early as possible – and neutralized before they can cause any disruptions or problems. But that’s not all. Out of date, plugins can slow your site down to a crawl. Fortunately, with managed WordPress hosting, you’ll never have to worry about customers bouncing off your site because of its lethargy.
In short, managed WordPress website hosting will save you time while keeping your site protected and running smoothly.
So, How Can I Take Advantage of Managed WordPress Website Hosting?
There are hundreds of companies out there that offer managed WordPress website hosting services. When looking for the right service for you, be aware that not all services are created equal. You may need to examine the fine print to find a service that’s going to meet all of your needs (at a reasonable price).
At Wowbix, we offer some of the best managed WordPress hosting services available. And we strive to do so at the lowest price possible. If you’d like to learn more about how we can help you keep your site up-to-date, protected, and running smoothly, contact us today.
4 Simple Steps to Improve Your SEO Keywords
Organic traffic is the holy grail of your digital marketing journey. But you’ll never get the organic traffic you need to succeed without the right SEO keywords. It doesn’t matter how great your content is; if it’s not optimized with the keywords your target market is searching for, it will go undiscovered.
If you reap the full benefits of quality SEO, you’ll need to begin with SEO keywords chosen carefully and refined to perfection. But knowing just how to do this can be a challenge. We’ve put together this brief guide to improving your SEO keywords. Follow these four simple steps, and you’ll be well on your way to laying a solid SEO foundation for your website.
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Get to Know Your Audience
Your audience is everything. They determine the kind of content you should create, including its format and length. They help you find your voice. They’re the focus of nearly everything you do. So, how well do you know them?
Every business should have a clear picture of its target audience. What is their age? Gender? Interests? What are their pain points? What are they passionate about? How can you help them deal with their problems?
Once you’ve developed a crystal clear understanding of your target audience, you should dive deep into your audience. You can do this by reviewing your website or social media analytics. You should be able to see many of the essential pieces of demographic data. See how similar they are to your target audience. Note any significant differences. Reflect on reasons you may be attracting people who aren’t your target market—et cetera.
Knowing your audience is essential for developing quality SEO keywords and creating the right content for your business.
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Analyze the Competition
After your audience, your competition is the most critical group of people you can know. You’ll be up against these people in your quest for leads and sales. And if you compete with them, there’s a good chance they’ll create contethey’ll create.
So, look over your competitors’ websites. Check out their blogs and YouTube videos. Make a note of any keyword ideas that might be worth pursuing. Let their ideas spark your own. At this point, consider every picture a possibility. You’ll be able to narrow things down in the following step.
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Do Some SEO Keyword Research
Now, you may have a list of excellent keywords. But it isn’t time to start writing just yet. Instead, you’ll want to do keyword research to determine which keywords are worth your time – and which aren’t. So, what information should you look for?
- Difficulty in the ranking. Most keyword research tools have problems measuring on a scale of 1-100 (or similar). This tells you how hard these keywords are to rank based on various essential criteria.
- Monthly search volume. Just because a keyword has a low difficulty ranking doesn’t mean it’s worth your time. It would be best to find keywords that are low in difficulty and have a medium to high search volume. This is the number of people who search for the keyword in question every month.
- Long-tail keywords. While single-word keywords are good, multi-word keywords are even better. Keywords that incorporate entire phrases are commonly called long-tail keywords, and they tend to have lower search volume while being easier to rank for. They’re a great way to create content tailored for a particular niche and more likely to lead potential customers to become actual customers.
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Develop Your SEO Strategy
Once you’ve compiled a list of long-tail keywords that aren’t too difficult to rank for and have a reasonable monthly search volume, it’s time to develop a strategy. Instead of only creating content when the mood strikes, it’s a good idea to use a content calendar with content featuring the best keywords you’ve put together. And make sure that you put out relevant, helpful content consistently.
By taking these four simple steps, you’ll be well on your way to achieving the organic traffic your competition dreams of. And if you’d like help with putting an effective strategy together, contact the experts at Wowbix. We can plan and implement the kind of SEO strategy that you’ve always dreamed of.