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25 Best Healthcare Marketing Agencies
There are tons of healthcare marketing companies that miss the mark. And it is quite easy to get trapped by such agencies. Studies show that a shocking number of these marketing companies fail to deliver tangible results for healthcare providers. They promise the world and...
SEO vs. PPC: Which Strategy is Best for Your Business?
The only desire that brings businesses online is to generate traffic and revenue through online searches. To make this happen, they utilize what is known as Search Engine Marketing. The importance and success of SEM are evident because around 83% of users use Google, the...
Google Ads vs. Facebook Ads
Google ads vs. Facebook ads can be very confusing. You need to reach the right customers and get a profitable return on your investment. However, it can be difficult to choose the right paid advertising platform as both have different features and options.
It is not the end...
PatientPop Alternative
In the evolving digital landscape of healthcare marketing, selecting the right partner to manage your practice’s online visibility is crucial. One of the most popular platforms for managing practice visibility is PatientPop/Tebra. However, due to their pricing and slow...
What is Content Marketing? From Basics to Advanced Strategies
Definition of Content Marketing
Content marketing is like having a chat with your audience, nurturing a bond over time. In the online world, a “piece of content” isn’t just a wordy article or a bright ad. It’s much more – think insightful blog posts,...
How can AI help digital marketers?
In today’s fast-paced world, where convenience, speed, and digital communication are highly valued, we see more artificial intelligence (AI) incorporated into our everyday routines. Digital marketing has undergone significant changes due to the influence of AI.
This...
How Much Should a Medical Practice Spend on Marketing? Find Out!
Marketing plays a crucial role in the success of any business, including medical practices. It is an investment that is necessary to drive growth and profitability. Many people find themselves perplexed when faced with the question of how much to allocate for marketing...
Marketing Strategies Behind Barbie Movie’s Blockbuster Success
Barbie Movie’s Marketing Budget Was More Than The Production Cost
In a surprising twist to the standard movie business model, the marketing budget for Greta Gerwig’s Barbie movie, starring Margot Robbie, outpaced its production budget. While the film was created...
How Can Web Design Improve Sales?
A compelling website is a digital storefront allowing potential customers to explore your offerings. Thus, the question isn’t “How can web design improve sales?” but “How can we harness the power of web design to supercharge sales and outshine...
Why lawyers hate marketing agencies?
Legal practices are one of the oldest professions, deeply rooted in tradition and a strong sense of ethics. But in this digital age, legal professionals, like lawyers, are increasingly finding themselves at odds with marketing agencies. The question is, why is this friction...