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what-does-an-SEO-company-doThese days SEO is on the high trend that helps to generate organic traffic to your business website. Still, there are many business owners who are not able to make out what an SEO company originally does. The purpose of this article is to give a clear idea about the activities of an SEO company and trying to give a transparent answer to the question. “What does an SEO company do?

When it comes to digital marketing, the highly recommended option is website marketing. There are some common questions related to web marketing such as as-Keeping the fact in mind, that SEO promotion is not anymore a preference for any business. it has turned into a necessity; we would talk about in detail that what, actually an SEO company performs. Keep reading to clearly understand SEO and the role of SEO companies, so that you can go for one to generate big revenue from your business.

Now, a common question arises, “Why do you need a website?” or “Do  I need a web page?” and the answer to this is yes, you need one and that too for the worldwide promotion of your business. In order to avail SEO marketing and facilitate your business with the same. You need a presence in the virtual world which you can do by designing your business website. Read my previous article to find out the importance of a website in 2019.

Before we check the role of any SEO company, let’s clarify what SEO actually means.

Search Engine Optimization or SEO in abbreviation is actually the method to increase the search rankings of a website so that the online visibility of the same also increases. This service helps you to generate a quality crowd towards your webpage.

Why You Need to Hire an SEO Company

As per the statistics, a search engine like Google experiences an online search of 3.5 billion daily and 1.2 trillion yearly. Among those searches, 1.75 million searches daily, tends to check out any of the first or top three classifies. From these statistics it is very easy to understand that to generate a genuine quantity of traffic towards your business website, you need an SEO service necessarily. And to get the job done in a legit way, you need to hire an SEO company indeed.

Now let’s take a look inside of any SEO company to understand their role. Here are the most important factors which an SEO professional considers to execute a great SEO strategy.

First and foremost, they check that the webpage is secured or not (HTTPS or HTTP), next they inspect the content quality of your web page. After that, they look for social media links ( Facebook, Twitter, LinkedIn) on your business web page. The structural investigation also includes a check for mobile-friendly attributes of the website, schema mark up quality, the presence of optimized pictures, the purpose for which users are reaching to your website and finally the related backlinks.

The mentioned factors strategically effect when it comes to SEO. To understand why the SEO companies consider the mentioned facts before they plan a good SEO strategy for your business, please continue reading.

Scrutinization of Technical Attributes

SEO companies consider the mentioned factors strategically to scrutinize the technical attributes of your website. Are you aware of an interesting fact? Let’s go ahead and check the same. Google or other search engines recommend designing your business website for the users, not for the search engines. Trust me, the fact is, it’s more important to be designed in a readable way that is supported by the search engines so that you can find the users.

The SEO companies check for the readability that involves some facts.

  1. Your website is Secured or Not:

If your website URL carries “HTTPS”, that means your website is secure to browse and google always give priority to the secured websites. It shows them on the top of the listings.

  1. Investigative Structure:

SEO companies check for the tracking of current analytics that is used to track the source from where your quires and businesses are being generated. If your website doesn’t contain the same, a good SEO company will attach it for you to generate the most useful results.

  1. Does your website contains Robots.tx

With the help of robot.txt, you can hide certain pages of your website that you don’t want to be viewed by people. This sometimes prevents the user to browse the site and google or other search engines never promote this. If your website is lacking traffic because of this attribute, a responsible SEO company will fix it for you.

  1. Is there any site error present:

Any site error such as duplicate content, the absence of titles, duplicate headlines is not at all appreciated by search engines. A potential SEO company always checks for the same and fix the issue in order to generate organic traffic towards your web site.

  1. Adding indexed features to your web pages

Indexed pages have the capacity to come up on the top of a search list. If your web page is not indexed. Your SEO company does it for you as these pages are known as good web traffic generators.

Implementing & Optimizing SEO Strategy

Once the technical attributes have been evaluated, a good SEO company will help you with the next steps.

  1. Design a Proper Strategy and Fix SEO goals

An SEO agency will go ahead and treat your website as their own responsibility. Once the technical and structural issues of your website are fixed they will concentrate on designing a strategy for SEO that can be implemented in the future. These plans and goals will depend on the business you are dealing with.  The SEO companies which are quite experienced in this field will take care of the facts they have got while conducting the structural audit for your website and will produce a plan accordingly which includes the identification of proper keywords. This will help you to compete well in the online market.

  1. Designing SEO tools

Once the future strategy is designed, they will design and integrate the required SEO tool which suits your business pattern. They will set the dashboards, analytic programs that will help you to observe your particular SEO campaign properly. If you have these tools handy. You will be able to observe every step of your SEO campaign properly and move forward to make the required changes to your website in order to get maximum business leads. A good SEO company will always take care of your chosen SEO campaign.

  1. Implementation of Optimization

There the next comes. Once you are equipped with certain tools, your SEO partner will start to implement your customized optimization. At the very first step, on-page optimization will be executed. This process includes code clearance of your website, cross-checking the fact that your website supports the mobile view, the navigation is user-friendly. There will be a compilation of keywords that will help you create content accordingly. This step also includes off-page SEO strategies such as link buildings and authority increment. You might not have the direct remote to this. Your SEO company will help you with the guidelines to increase the off page optimization along with a proper plan that will help you to improve the site authority.

  1. Carrying the process forward

SEO is a continuous process. Google always checks the statistics and go for betterment to make the search tool even better in terms of user satisfaction. As per the Google updates, businesses need to redesign and recheck their existing SEO strategy to maintain the standard SEO compilation. A legit SEO company will always help you with the same by providing consequential SEO services to keep up your online visibility. This service will include but not limited to keyword study, link generating campaigns, etc. So companies always stay updated with the changes and they can help you to remain updated with the ever-changing strategies. This will assure the long-lasting achievement of your trade.

How to Find out A good SEO Company

These days fraudulent activities and corruption are spread almost everywhere. SEO field is not an exception to this fact. To stay away from these fraudulent activities related to SEO you must know how to choose the right SEO help for your business.

There are two types of SEO companies that run in the market- White hat and black hat. A white hat is the legit one who achieves the search estimates against their hard work and data efficiency. Whereas the black hats follow some dubious ways to put you on the top of the listings. However, going with the black hats, you won’t be able to manage the top position for the long term and these tricks will gradually ruin your stable presence online.

To make out that your preferred SEO partner is a white hat or not, you may check for these details.

Previous Work History and Rate of Success:

You can check for the previous case studies of your chosen SEO company to understand the fact of how they’ve been kept the record steady in terms of helping out the businesses. Are they really successful to keep a company at the top of the search results for a longer period? Get an answer to this question from the company’s testimonials and then proceed with them.

Services Offered:

Is your chosen SEO company offering customized services or they have some pre-designed pattern? Always remember, irrespective of being of the same vertical, two businesses are always different. They have different strategies and approaches.

So, nobody can claim in terms of SEO they’ve already something ready to deliver. A genuine SEO campaign always considers setting unique goals for every business. So, please be sure of the fact that the company you’ve hired is delivering the work by doing research about your industry and your targeted audience. They can understand the goal which you want to achieve and the expectations you’ve set from your business.

Know Your SEO Agent:

Before you proceed with an SEO company, research quite well about them. Check their records and meet them personally if possible. At least get into touch with them over video calls so that you can identify them by face. Remember, you are going to hire them that means you are giving them access to your sensitive data. It’s your responsibility to keep your business safe from the frauds. So never forget to know them well before you hire them.

So, now let’s check the benefits of hiring an SEO Company

The main benefits of hiring an SEO company includes, but not limited to-

  • An SEO company helps you to get a better search engine rankings and boost up your earnings by increasing your business leads.
  • An SEO company helps you to generate organic traffic towards your website.
  • A good SEO company will provide you with the best and effective result in terms of expanding your business.

Some Tips:

Please keep in mind whenever you are going to start an SEO campaign with professional help, please make sure, that the company provides you with a proper and detailed explanation of the campaign they are going to start in order to increase your online visibility. In this way, you will be able to understand that you’re going to get a good return against the investment of your hard earned money. They can give you an estimated idea about the traffic volume and their sources. This will help you to determine the fruitfulness of the campaign that is going to take place.

Now, I believe you’ve got your answers to the questions related to SEO. So, it is quite clear that hiring a company for SEO will definitely help you with your business expansion. To keep your business in the global market and generate the maximum revenue from there. You just need a professional SEO hand. To touch the sky of success, all you need to do is to start an SEO campaign with the right SEO company. Just make sure that you’ve enough resources ready to handle SEO in an effective way.

Hire Us for Wonderful SEO Marketing Services

We are an experienced SEO company serving a lot of businesses from a long period. We would love to become your SEO help in order to provide your business with wonderful SEO marketing services.  So, what are you waiting for? Come and start working with our SEO company today to build up a strong online presence. If you are trying to choose the best SEO company to serve you. Ask yourself once, how do I want to appear on the web? Do I want people to think of my company as a scam because my marketing people are a scam? Or do I want my site to be a reflection of my business?”, once you get the right answer, feel free to reach us. We will be more than happy to help!

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Shehryar Aziz

About The Author: Shehryar Aziz is an all-rounder digital marketing expert with Wowbix. He manages content, website development projects & also working on improving the rankings for his SEO Clients & Wowbix. When he's not helping the clients to increase their leads & sales, he is teaching, learning, or listening songs.

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