Boost Sales with an Experienced eCommerce Marketing Agency in NJ

Whether you’re looking to expand brand awareness, build customer loyalty, or simply close more sales, a comprehensive digital marketing strategy can help. At Wowbix, we specialize in every piece of the online marketing puzzle, from brand creation to web design. So, we can help you take your online presence to the next level.

We Can Drive More Customers to Your eCommerce Website!

Over the past decade, eCommerce has exploded. More and more people are shopping for their wants and necessities at online retailers. And this isn’t just great for consumers, offering more options and cheaper prices than ever before. It’s also huge for small businesses, giving them access to millions of customers with very little overhead.

But if your site isn’t in Google’s top 10 search results, it won’t matter.

That’s why you need an eCommerce marketing agency that has experience in driving customers to online stores via SEO, paid ad campaigns, video marketing, and more.

And that’s what Wowbix, one of the leading eCommerce marketing agencies in NJ, offers. We can help your online store reach more customers by moving it to the very top of the search rankings.

Full-Service eCommerce Marketing Agency in NJ…

Comprehensive brand development.

Too many small businesses believe that branding is nothing more than cool logos and coordinated colors. And while both of those things are important, it’s so much more. It’s the story your website tells. It’s your image and reputation. It’s everything from the sales copy on your website to the introductions on your YouTube videos. And we can help you develop a strategic approach to brand development and management that takes everything into account and puts your best foot forward.

eCommerce Web Design & Development.

If you run an eCommerce store, then you already understand the importance of a responsive, easy-to-navigate website. Without one, your customers will inevitably look elsewhere. You don’t have to settle for an ecommerce website that still looks like it’s the early 2000s. Our team of expert web designers and developers will build your site from the ground-up with your customers’ needs in mind.

eCommerce Search Engine Optimization.

eCommerce success is built on organic traffic. While paid ads have their place, you likely can’t afford to pay for every visitor to your site. But in order to reach the first page of Google’s search results, you’ll need a tactical approach to SEO. We can develop and execute an SEO plan that’s tailored for your business and industry – and that puts you on the top of the search rankings.

PPC Campaign Development and Maintenance.

When organic traffic isn’t enough, your ecommerce site may need a little extra boost to reach your sales goals. Pay per click ad campaigns can give you the boost you need. But if you’re not careful, they can also drain your digital marketing budget faster than anything else. That’s why you need paid ad campaigns that are focused on your target market and take advantage of the best practices that ensure you don’t waste a dime. The expert marketers at Wowbix can help you do exactly that.

Social Media Marketing Management.

Today, more people than ever are using social media to discover and evaluate businesses, restaurants, and retailers – including ecommerce businesses. With social media, you can meet your customers where they already are, build trust and authority via personal communication, and create a more robust sales funnel. And our experienced team of social media marketers can help you do all of the above (and more).

Video Production.

According to recent research, 82% of all internet traffic will be online videos by 2022. More people than ever are searching for online videos to entertain and inform. As a result, video is a great way for ecommerce businesses to connect with customers more effectively. If you want to stay ahead of the competition, a robust video marketing strategy is a must. And with Wowbix, you’ll have everything you need to build and execute that strategy with excellence.

E-Commerce Marketing Case Study

As an agency that specializes in eCommerce marketing in New Jersey, we’ve helped numerous eCommerce stores set themselves apart from the competition, build trust with new orders, and close more sales. Here’s an example of how we’ve done it…

#1: Building a Better eCommerce Site (and a Better Business)

The Client:

A New Jersey-based online retailer that specializes in Middle Eastern foods and culture.

The Challenge:

When our client came to us, their website looked very dated. But it wasn’t just the appearance that needed work. The site’s internal structure was also lacking. And that meant that Google was likely penalizing it and keeping it from the coveted number one search results page. We decided that the best way to approach the job was a complete web design overhaul.

Our Solution:

We chose to approach this job by updating the internal structure and external appearance of the website, bringing it up to modern standards. We optimized the underlying code, ensuring Google would like what it saw. Then, we simplified the user interface, highlighted product visuals, and made the site mobile friendly. We also made sure that the design and colors were consistent across the site, tying everything together visually.

The Results:

After we were finished, our client saw an immediate drop in their site’s bounce rate. Since it was more attractive to the eye and easier to navigate, customers were more willing to spend time browsing. And since we made it mobile-friendly, traffic from tablets and phones began to climb. Finally, the site also began crawling up the search rankings since the underlying code was cleaner, easier to follow, and more efficient. Now, our client doesn’t just have a better eCommerce site – they have a better business.

#2: An Online Makeup Retailer Gets a Complete Makeover

The Client:

A Florida-based high-end makeup retailer that was struggling to connect with customers.

The Challenge:

Our client had spent several years selling to salons and consumers, but they were hoping to increase their sales to individuals. While sales had been steady, they were spending too much of their budget on paid advertising. They hoped that a web redesign and optimized SEO strategy would help them increase their customer base without having to pay for every visitor.

Our Solution:

We approached this job with a single goal: optimizing our client’s site for their target market. After doing some basic research on their ideal customers, we did a total overhaul on the colors, design, and sales copy on their eCommerce site. Then, we added dozens of high-resolution images that showed off the makeup they were selling. Finally, we optimized each page for the keywords that their customers were searching for.

The Results:

Since our client’s website overhaul, they’ve seen a dramatic increase in the number of leads that they’ve been getting. Organic traffic has spiked, largely due to the site’s movement up the Google search rankings. Several of their most popular products are now featured on the first page of search results. As a result of all this, sales are up and their marketing expenses are down.