What is better, SEO or PPC?
In the dynamic world of digital marketing, businesses often grapple with a critical decision: Should they invest in Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising? Understanding the strengths and limitations of each strategy is key to leveraging them...
PPC Trends 2023: Automation, Attribution, and Audiences
The popularity of Pay-Per-Click marketing has been growing steadily for years.
We’ve seen chiefly novelty and improvement in 2018, and Google expects further gradual progress.
Others are hopeful of significant developments.
So let’s look at the upcoming PPC trends 2023 has in...