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12 Reasons Why Personalized Content Drives More Sales
Every business strives to increase its sales. And what better way to do that than to personalize your content and improve your content marketing strategy? If you are still doubting the effectiveness of content personalization, here are twelve reasons personalized content drives more sales.
Do More with Your Data
Instead of only using the data you collect to construct your advertising campaign, you can also personalize your content. As reported by Econsultancy, content personalization is rarely taken seriously. Only 7% of organizations have stated that it is their priority. Don’t follow the example of these companies. Use your data to personalize content and make the most out of it.
Provide Consumers with More Relevancy
According to research by Infosys, many consumers wish their shopping experiences were way more personalized. Your audience wants relevancy, and if you don’t give it to them, they quickly get discouraged and stop engaging with your content and your business in general. Personalizing your content will make it more relevant to your consumers. And consequently, it will make them more interested in interacting with you somehow.
Consumers Want To Give Away Data for Relevancy
Going hand in hand with the previous point, getting data from your customers is a lot easier than you may think because your audience is willing to give you data in exchange for relevancy. Research by SalesForce suggests that most consumers are willing to share personal data in exchange for personalized offers or discounts. This means that by offering such rewards and gifts in exchange for your audience’s data, you will not only be profiting from it yourself but also leaving your customers satisfied.
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Generate Uplift Across All Channels
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Personalized content is not limited to one channel only. Anything from customized CTAs on your site to individual emails can generate an uplift. Personalizing your content will improve conversions and sales from various channels. “For example, if you want to improve your video marketing campaign, personalizing it will be as successful as improving your email marketing. In both cases, personalized content will generate uplift and increase conversions and sales.” – explains Marie Fincher, the writer at SupremeDissertations.
Improve Your Email Strategy
As mentioned above, personalizing your emails yields excellent results. Research by One Spot suggests that more than half of email marketers deem dynamic content the most effective and efficient personalization tactic. Dynamic content, also known as adaptive content, is a type of web content that changes depending on the user’s behavior, preferences, and interests. By using dynamic content in your emails, you can improve your email strategy in a way that will double or triple your conversions and, consequently, sales.
Offer a Clear Value Exchange
As mentioned in point number three, consumers want to give away their data in exchange for relevancy. Moreover, they want to see that you are offering them a transparent value exchange and not trying to trick them into buying or consuming something that will be worthless. But despite all of this, you must understand the boundaries of what is personalized and what is an invasion of your customers’ privacy. Try not to go overboard with content personalization, as some consumers may feel like you know too much about them and will want to escape you.
Drive Impulse and Repeat Purchases
Why do consumers want to have a personalized shopping experience? Because they want to have a positive impression of your brand. When they realize, even subconsciously, that they felt happy and satisfied when they were making a purchase on your site or completing any other action, they will want to come back to try doing it again. This will result in your one-time customers becoming loyal clients and persuading random visitors to make impulse purchases.
Build Deeper Long-Term Relationships
While one-time buyers are essential, developing lasting relationships with repeat customers is even more critical. According to a study by Evergage, personalization is known to strengthen customer relationships and improve customer experience. Establishing a connection with your customers is crucial for creating a customer base that will serve you for years ahead. These clients will relate to you and want to know you better. Try to position yourself as an authority in your field.
Add Value
With relevant content, there may still arise a very acute problem: the absence of value. Personalizing your content means that you will be using information that will be useful and valuable to the reader.
Stand Out of the Crowd
As mentioned, few businesses view personalization as the number one priority. Many forget about it altogether. Logically, by personalizing your content, you can set yourself apart. And stand out from the crowd as someone serious about what they are doing.
Help Customers Make the Right Choice
Sometimes, your potential buyers don’t become your customers simply because they don’t know what to purchase by personalizing the content on your website. You can guide them and help them make the right choice. Giving them advice on what will be more suitable for them will allow them to be more confident about their purchase.
Give Your Business Identity
Last but not least, personalized content will always have a voice. This voice is the voice of your company which will give your business identity. Through personalization, you can convey messages that will reflect your organization’s values and priorities.
Final Thoughts
To summarize, personalized content has many benefits you will profit from once you decide to implement this practice in your content marketing strategy. Carefully review all the points in this article; personalizing your content is the way to increase sales.
About the Author: Kristin Savage nourishes, sparks, and empowers using the magic of a word, along with pursuing her degree in Creative Writing. Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at WoWGrade and PickTheWriter.
