The mechanism of SEO has changed significantly over the past few years due to technological advancements. And now, video SEO is becoming more prevalent in comparison with conventional SEO methods. It is now considered a strategy adopted to increase your presence and brand recognition amongst the consumers.
Marketers use video SEO to optimize their videos to be ranked high on search engine outcomes for specific keyword explorations. As more people prefer to watch videos instead of reading long flyers and companies are more intrigued by the overwhelming responses received. The art of videography is easier with the help of YouTube videos and require a little bit of creativity. That’s why it is more convenient than any other forms of SEO services.
Video SEO Best Practices & Strategies
There are a number of video SEO best practices & strategies to improve your video presence. We will share some of these video secrets of success with you. Some of these techniques are:
1. Optimizing the Choice of Video Hosting Platform
It is imperative to choose the correct platform to display your video message. It all boils down to your marketing goals to provide your business and online presence. If you intend to develop an awareness about your brand then the better platform to adopt is YouTube and Vimeo. When your video is indexed. People will view it through that medium which will increase traffic on that platform instead of your website. However, if you are focused on improving the traffic for your website. You have to choose the hosting platform carefully like you can use Wisita that inserts the SEO metadata so that the likelihood of your indexed file is increased.
2. Power of Video Transcript
A lot of companies do not care about adding a video transcript in the file as they believe it’s not worth investing. This notion is wrong. The audience concentrates a lot at times on the transcript of the video. Mostly if they cannot watch it load or they have a hearing impairment. It is not useful to address the needs of a greater audience. But also helps the search bots to scrap your video with additional text on the page.
3. Appealing Thumbnail Image
The use of thumbnail is imperative because the video thumbnail is something which a viewer see when your video is indexed. It is like a cover of a book or a homepage of your website. It is something carrying a significant value due to the fact that the viewer will decide to watch the video based on an attractive thumbnail image. You have to use your creative skills to make this image more relevant, attractive and overall compelling to the user. According to the SEO experts, the thumbnail image is a pertinent factor in the viewership of your videos. The relevance of the image carries a lot of value as it will appear on the screen whenever someone types something related to your business or video.
4. Tell your Story from Enticing Title and Description
The title of the video will tell you the story of what’s inside the virtual gift box of this video. It plays a critical role in ranking your videos the same as the blog posts. The keyword has to be decided carefully so you can make sure your message is received by your target recipients. You have to take extra consideration making the page relate to the video and SEO augmented. Your video might be extraordinary and you have gathered all your best resources to produce it. But it might not be ranked because of an awful page attached to it.
A higher ranking is directly proportional to the well-maintained content and no compromise is made on the technical quality of the SEO constitutes. Do not give a generic description to a very specific brand related video as it is thrown out and end up being low in the ranking. Keep the description and video side by side and ask yourself if it is relevant or not. It is imperative to use the correct description so that your hard work on video production and editing is not wasted.
5. Embedding Video in the Correct Place
It is not the best approach to add more than one video on a page as Google indexes the first video on the page. If you have multiple videos attached on the page of your website, then you have to make sure that it is ranked first. One video on a page is the best strategy to attract the attention of the users and avoid clutter on your webpage. Read more on web design best practices.
6. Centralize Your Video
The users will not waste their time scrolling down to the page in order to find the real stuff. You have to position your video in a way that it accurately lands in front of the eyes of your target audience. The ranks of the video will also decrease if it is hidden and the search engine crawlers will not be able to find it. People are not so much concerned to find the video in the clutter of your website. So, assigning your video in the right place is pertinent. You will not want your video to have lower play rates because of visibility issues. The optimal way to an emphasis on your video is to make it the theme and focus of your webpage.
7. Embedding Video at Multiple places
Displaying videos at multiple places is like you are playing football with yourself as it will just bounce back on you. It is because it doesn’t make any sense to compete with yourself on the internet. If you have followed all the above instructions on correctly promoting your video and getting a higher rank. Then there is no need to place it on several websites which is against the logic.
You might have invested energy, hard work and money on the production of your video with an expectation to get optimal results. But it will all be wasted if the video is not able to connect with your audience and doesn’t pose any relevance with your marketing strategy. Fortunately, there are video SEO specialized agencies such as Wowbix & Telegenic Marketing whom you can contact in order to get your Video SEO done.