Struggles to make your Kickstarter campaign successful are always there, especially for startups. You feel overwhelmed by the competition of crowdfunding. There are multiple things to do and you just feel unsure of what and where to start.
But no worries at all when you have reached this article. It will help you in turning your dream projects into a reality. This is possible if you read these top 11 tips to make your Kickstarter a success. Let us get straight into them.
1. Set Clear Goals
Clarifying your business goals first is the first step to most successful Kickstarter campaigns. Decide exactly what you want to achieve with your Kickstarter projects.
You can clarify this step by asking yourself:
Are you looking to fund a product, film, or app? Then be specific about how much amount you need and why. Outline the exact amount for each purpose like the shipping, materials, and marketing needs.
2. Create a Compelling Story
Then your successful Kickstarter campaigns need a compelling story. It must be something that really wins the hearts of your audience.
Share:
- Why are you passionate about your project?
- What inspired you to do it?
The more you make your story genuine and emotional, the more people will connect with it. You can even take advantage of images, videos, and anecdotes to make your story more relatable.
3. Make an Engaging Video
The next best Kickstarter marketing strategy is creating a stunning video. Don’t stretch it beyond 2-3 minutes. Just keep it concise, crunchy, and as engaging as possible.
It must be showing clearly what your product is about.
- You should talk directly to the camera.
- Introduce yourself.
- Explain why people should support you.
You can even show your product in action or give a demo. For instance, if your product is a coffee machine then show it brewing coffee.
4. Offer Unique Rewards
How to make money on Kickstarter is easy only if you know some effective Kickstarter tips. One of these is your strategy of offering rewards to the backers.
It is a human psyche that people love getting something in return for their support. So you can target this pain point of the audience for successful Kickstarter funding. You should offer exclusive products, early access or limited edition items, etc to the backers.
5. Build a Strong Community Before Launch
The most successful Kickstarter campaigns are the ones that have a large audience. You can’t progress on Kickstarter if you don’t have a meaningful community of people.
Build a strong pre-launch foundation by:
- Sharing teasers
- Showing behind-the-scenes
- Giving sneak peeks
- Connecting with potential backers on Reddit, Social media, or even a newsletter.
These strategies are important to learn about how to create a Kickstarter business successfully.
6. Use High-Quality Images and Graphics
Human brains are highly expected to process images more easily than content in just 13 milliseconds. The little yet tricky image strategy is expected to increase your engagement by around 94%.
That is why it would be great if you use high-quality images in your Kickstarter campaign. These must show what your product or idea is about. As a result, backers will know what they are supporting.
7. Set a Realistic Funding Goal
Your funding goals should cover all your costs. But try to keep these as realistic as possible. Check out other similar campaigns and see what works.
For instance, if you need $10,000 then your goals should be expressed it clearly and also explain WHY. Never keep the amount so low that it doesn’t even cover the expenses. Also, don’t exceed it to avoid scaring away the potential backers.
8. Promote Your Campaign Everywhere
Start promoting your idea everywhere without just relying on the Kickstarter traffic. You can leverage these valuable sources to spread the word faster:
Share the content with your friends, family, blogs, and other forums to reach a wider audience.
9. Keep Backers Updated Regularly
Around 98% of people are attracted more towards a business due to its effective communication. Therefore you should keep communicating with the backers regularly.
Update them about the milestones, challenges, cool news, or the addition of any new reward tier. This will help them stay more engaged and excited about your project.
10. Prepare for a Strong Finish
The last 48 hours of your Kickstarter campaign are important. Most people wait till the last moment to back up their project.
However, you can create an urgency by reminding everyone consistently that the deadline is near. Some people will even back you at the end time if you offer a special reward.
11. Learn from Successful Campaigns
Here comes the most important day about which everyone keeps asking how to launch a Kickstarter campaign. You need to study successful campaigns in your category for this purpose.
- See what worked for them.
- Take notes on their story, videos, and rewards.
- Examine how they handle their launch, middle phase, and end.
This will ultimately give you a blueprint for success.
Final Thoughts About Tips to Make Your Kickstarter a Success
This was how to run a successful Kickstarter campaign. All in all, you need careful planning, execution, and dedication to increase your Kickstarter winning rate. To achieve this purpose, you can undoubtedly follow the above 11 tips to make your Kickstarter a success.
No one will share these ultimate secrets to increase the chances of your success and bring your project to fruition. If you are hardworking and perseverant then no one can stop you from a successful Kickstarter campaign.
FAQs About Tips to Make Your Kickstarter a Success
How to guarantee Kickstarter success?
A good reward system is the way to a successful Kickstarter campaign. It automatically encourages people to back your project. But you must ensure your reward systems are appealing, match your project, and have different levels for all budgets.
How to win on Kickstarter?
There is no shortcut to success in the best Kickstarter campaigns. However, an important thing is to create valuable relationships with a large audience. Then excite them about your Kickstarter products before its launch. This way you will get Kickstarter funds every time.
Why did my Kickstarter fail?
It is not easy to always win on Kickstarter and to identify ways of failure. But some obvious reasons for your Kickstarter failure include lacking a large and meaningful audience, poor planning, and a useless offer.
What is the #1 most funded Kickstarter?
The #1 most funded Kickstarter to date is “Surprise! Four Secret Novels” by Brandon Sanderson. It raised around $41.74 million. Other top-funded Kickstarters are Pebble Time with $20 million, Coolest Cooler with $13 million, and Frosthaven with #12 million.
Do I get my money back if Kickstarter fails?
No, you don’t get your money back. Its reason is that Kickstarter is not a business store according to Kickstarter’s official site. Rather it acts as a source of supporting your business.
What is a good goal for Kickstarter?
A good goal for a Kickstarter campaign is you set a specific amount according to the money you can raise from your family and friends or other close groups. You should set this goal only if you are confident enough to complete the rewards irrespective of how much funding you collect.
Is Kickstarter difficult?
It is 50-50. This means that starting Kickstarter is amazing and fruitful. But it also comes with some unexpected challenges. So the more efficiently you handle such hurdles, the more will be your success.
