Choosing the right marketing strategy is not nearly as easy as most business owners think. There are a number of methods you can use when trying to attract new customers. One of the most effective ways to reach out to a consumer is via email.
While traditional email marketing techniques are effective, they tend to ignore the need for follow-up once a consumer has been converted into an actual customer. This is why many companies have started to use lifecycle email marketing tactics. When done correctly, these tactics have increased customer engagement by nearly 150 percent.
Software developers and SaaS companies often use email lifecycle marketing tactics. With customized emails, software providers can keep their audience engaged and hungry for more products. Are you looking for advice on using lifecycle email marketing for your business? If so, consider the helpful tips below.
Work on Building Customer Profiles
One of the most important pieces of a successful lifecycle marketing campaign is adequate email targeting. Personalizing the emails you send to customers can enhance engagement and increase the possible responses you receive. The only way to completely personalize the emails you send is with in-depth data.
Obtaining this data is easy when using programs like Clearbit. With the Clearbit Enrichment API, you can use the email address your customer has to find information like where they are located, where they work, and what social media profiles they have.
Once you have this information, you can send out a location-specific email. Adding this personal touch will make your customers stand up and pay attention to your words.
Don’t Overload A New Customer With Information
Some business owners make the mistake of sending out welcome emails packed with information. The more information a consumer has to digest, the harder it will be for you to make an impact on this type of communication. You must work on making the welcome customer process a multi-email affair.
Sending one email that welcoming a customer to your family is a good idea. However, you must avoid including any onboarding details in this email. If you are a SaaS provider, a standalone email with onboarding instructions is a must.
Using relevant buzzwords and keyword phrases in your emails should also be a concern. Doing this will allow you to grab the attention of the reader quickly. If you want to learn more about how consumers search for things online, check out Coforge – advanced Google search tips.
Giving New Customers a Nudge is a Good Idea
The modern consumer has a notoriously short attention span. This means they may download or buy your digital product and forget all about it in days. Instead of letting this happen, you need to use email marketing to offer your new customers a nudge.
Sending out personalized emails with instructions on what a consumer needs to do after investing in your product is crucial. These emails can jog a customer’s memory and make them take action. Adequately monitoring a new customer’s activity can help you decide when these nudge emails need to be sent out.
By sending this type of communication, you can show a consumer you are concerned about them getting their money’s worth from your digital product.
Final Thoughts on Lifecycle Email Marketing
As you can see, lifecycle email marketing allows you to track the customer’s journey. Being with a customer every step of the way is essential when trying to build trust and loyalty. The time and money invested in lifecycle email marketing will pay off due to the personalization it allows you to offer customers. Using data is the only way to make this type of marketing truly successful.
