With millions of users on Facebook, it provides you with the platform to reach more customers. This is the primary reason why a lot of businesses are prioritizing Facebook marketing. Choosing the wrong strategy, objective, budget, or placement may result in your ad performing poorly, thereby wasting resources. Fortunately, there are Facebook Lead Generation Ads to help you solve your problem!
What Are Facebook Lead Generation Ads?
Understanding your ideal customer is essential to cater to your clients’ needs. The best way to do this is to include a few questions in the ads because those who click on your ads will likely patronize you.
What Facebook lead ads help you do is to allow you to include forms in your campaign to help people share some basic details with you. Facebook enables you to automatically pre-fill some sections of these forms to increase the number of completed forms.
To create a Facebook lead generation ad, follow the following steps:
Go to Facebook Ads Manager and click on ‘Create.’
Pick ‘Lead Generation’ from the list — the main objective is to target those considering starting the customer journey.
Specify your ad set. Then specify your audience, placement, schedule, and budget.
Then select the demographics, interests, etc., based on the audience you’re hoping to reach.
Leave placement set at Automatic.
Set your ad budget and, finally, place your ad design.
Tips to generate Business from Facebook lead generation ads
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Offer A Free Product Or Service
No one rejects free things, so attract an audience with those incentives. You can then use your generation forms to collect their contact information and the data collected to guide them through their customer journey. Those who you’ve given free items will automatically begin to patronize your brand.
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Ask Questions
Using qualified leads is your sure bet to getting more leads. Ensure you use your generation forms to ask those qualifying questions. You can use a contact information form to connect with a leader via a survey. This will provide you with valuable details about them.
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Use Videos
You can build a powerful brand by using videos to deliver your messages. Also, you can use videos to attract your audience and encourage them to click on your Call-To-Action (CTA); this is made possible through leads.
It is advisable to place your CTA early on in the video and make it anticipatory because only a third of Facebook users watch videos to the very end.
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Use Mobile And SMS
Generation forms have features that help to simplify the customer experience. Ensure you include a component that is available on mobile phones. This is because many people spend more time on their mobile phones.
Also, including an SMS feature will provide you with a better tool to interact with leads.
Wrapping It Up
Facebook is becoming a vast mine where many businesses are getting a lot of promotions. With Facebook lead generation ads, you’ll reach more audiences than you can imagine. Contact us today if you need help with social media or Facebook marketing!
