3The curve of the road:
2020 is here; you can feel its cold and last breaths on your face. These are the days when everyone starts thinking about the next year.
Marketers are no exception. If we look at digital marketing, it has not remained the same as it was back in 2015 or 16.
Each year comes with new challenges and gifts wrapped in its long cloak. Not too long ago. We witnessed the rise of Google+ as a big social media channel that could challenge the hegemony of Facebook.
And in 2018, the state of denial finally reached its end, and Google made an official statement about the end of Google+.
The reason was a big security breach. But perhaps that just proved to be that last damned straw on the camel’s back, and the game was already over.
In anticipation of big and positive developments in digital media in 2023. We write this detailed guide on the most important digital marketing trends that have either already struck the market or will hit it in 2023.
Live Greeting/Business Website Chat Will Play a Big Role
One of the most important digital marketing trends that will not only play a major role in the world of digital marketing but will also transform into a new form is greeting or live chat on websites.
This is one of the most efficient ways to talk to the customers who come to your website and engage them in a more interactive and real way.
However:
In 2023, the interactive live chat for business purposes will be totally taken over by Chatbots, and the way Chatbots will make it easier for your business to communicate with prospective clients will definitely change the dynamics of digital marketing.
You can customize them the way you want, which will totally depend on your customized tweak as to what brand image your live greeting will make.
Scalability will Replace Hogwash Claims.
The freelancing world and the world of digital skills (especially SEO and Internet Marketing) had this huge gap. Due to that gap, clients could not trust new freelancers, digital marketing experts, or companies.
That gap was created by hogwash claims and zero credibility. The RoI, the scalability, and the truth were totally missing.
So you must have seen the marketers bringing facts from thin air “Brad made $695,588 last year because of the funnels I created for his SaaS product.”
Fine, who is Brad? What is evidence of the truthfulness of your claims? What did you do? Is there any evidence that you benefited from a real business with your digital marketing?
Well:
This will not remain anymore. 2023 will be the year in which augmented reality and scalability will be the words you will get to hear the most.
Digital marketers would no longer be making figures out of thin air. Just like GoPro is proving the worth of its products and the existence of a whole community. The marketers would have to validate claims with evidence, real numbers, digit proof, and stuff like that.
Artificial Intelligence
AI and Machine Learning:
We all know they are relevant in SEO because Google depends greatly on these two technological innovations.
However:
Now digital marketing as a whole is going to be affected by AI. AI will be helping digital companies, in 2023, to segment the traffic that is useful and only pitches your products to that traffic.
How AI analyzes traffic choices, behaviors, and interests will help digital marketers find the most potential segment of visitors and turn them into customers.
Facebook Algorithm
In 2018, Facebook’s algorithm started to look more like Google’s algorithm.
Facebook is moving to a more personal and positive experience for people. So friends and family posts are not getting more exposure.
In 2023, Facebook’s algorithm will grow more like Google’s. And updates will render many Facebook businesses and pages restricted for unhealthy or unfair advantages they previously had because of Facebook’s lenient control.
We know that in 2018. Facebook permanently removed many pages with million+ of fans only because of these policy updates reflected in an algorithm’s updates.
Personalization
Since the past few years have proved pretty phenomenal in bringing more and more data-driven strategies into the realm of digital marketing, personalization is only going to be at its peak in 2023.
Voice search is a thing of the past; we are looking at a time when marketing technology will use AI and Machine Learning to understand the needs and aims of every individual in the target group to make the most out of marketing campaigns.
You will see more personalized content and marketing approaches in 2023.
Specialized Approach
I remember:
A year ago, I used to be a content/copywriter with all sorts of tools e.g. email, blog posts, landing pages, press releases, website content, etc., for all sorts of niches e.g. law and digital marketing and eCommerce and technology, etc.
And now:
At the end of 2022, I pulled my socks to become a specialist in one or two maximum niches. I’d give a kick goodbye to all other niches, and specialization is known to make 3x the total income of a freelancer.
2023 is going to be the year of the Specialized Approach in marketing.
Not only should you define (whether you are a company or a person) as to which one is the one digital marketing form and forum that you are a master of. But you also have to learn to choose and target one medium for your company’s particular needs.
So:
If your client is a Women’s clothing brand, instead of wasting your time on all social media channels and SEO (hoping to find one magic wand that will do), you should channel your efforts toward one big and best channel as per the case.
In the case of such a business, Instagram marketing is much better than Facebook. So, specialized marketing is the future.
If you read this post hoping to learn how video marketing will play a better role or how mobile devices will change marketing, sorry to disappoint you. Those are old topics. In 2020, marketing will grow by leaps and bounds, and we must consider big changes.
Contact Wowbix digital marketing agency NJ for a free marketing consultation.
