As we spend more time glued to our electronic devices’ screens, digital marketing has become more impactful. The types of digital marketing can be categorized into online and offline marketing. We believe online marketing has become more influential as more people seek information online.
7 Types of Digital Marketing
Here are some of the most productive types of digital marketing.
1. Search Engine Optimization (SEO)
Online businesses and websites are trying to gain the number one spot on search engines such as Google and Yahoo. SEO or Search Engine Optimization effectively ranks higher on search results and diverts internet traffic toward your site. You can optimize your site’s content by inserting specific keywords. You can also ask other websites to provide a link to your site. To make SEO successful, online businesses must stay updated on the search engine algorithm as it changes. Learn more about what SEO stands for.
2. Search Engine Marketing (SEM)
Search Engine Marketing focuses on paid traffic. In other words, you have to pay to purchase advertisement space on SERP. One of the most popular methods of SEM is Pay-per-click (PPC) advertisement. The search engines will charge you a predetermined amount whenever a user clicks on your ad on their platform. This way, you can gain a targeted audience interested in your product. Google AdWords and Bing Ads are prominent SEM platforms. Learn all the differences between SEO & SEM.
3. Social Media Marketing (SMM)
We know how much we love social media. Consequently, the impact of Social Media Marketing (SMM) cannot be fathomed because you can connect with your users. SMM makes it easy for you to know about your customer’s demands. Moreover, the customer will let you advertise without cost by sharing your content with their friend list. Find out what social media marketing services include.
4. Content Marketing
Content Marketing refers to the content you create to increase your sales. The content can be in the form of a blog, video, pictures, tweet, etc. To make impactful content, know what your audience wants. If you are creating written content, then add some keywords associated with the topic you are discussing. Learn the difference between content writing & copywriting.
5. Video Marketing
We all know that video content is gaining more views than written pieces. The reason is that videos offer more human interaction. Moreover, most internet users don’t like to skim through written content. You can add videos explaining your products’ benefits on your website. Check out our video marketing page to find out what video marketing includes.
6. Email Marketing
Ask your loyal customers to subscribe to your email updates. Inform your customers about your latest updates, such as the latest deals and new branches, through email. You can also send greetings on Christmas and Easter. This way, your customer will know that you care about them. Learn about effective lifecycle email marketing.
7. Affiliate Marketing
Do you believe promoting other people’s products may put your business at a loss? Then it would be best if you thought again. You can promote other people’s items on your site for a small commission. This way, you will create a favorable reputation in the market and make some money out of it. To understand how affiliate marketing works, read this Wikipedia article.
Why Digital Marketing?
The reason people market their products is to gain customers. Digital Marketing is a convenient way to gain more customers. With increased internet use, digital marketing provides you with procedures to present your product more easily. If you aren’t sure which type of digital marketing is right for your business or need professional help with your internet marketing strategy, contact us today!
