The need for a graphic designer becomes essential at a particular stage in your business. However, seeking the right person for the job can seem overwhelming if recruitment is not your forte.
So, where do you begin when hiring a graphic designer? Many companies outsource their design needs, while others prefer to bring in an in-house designer. This article will guide you through the process, starting with a brief overview of what graphic design entails.
In contrast to conventional art, graphic design is a practical art form that provides solutions. But who should you hire to provide these solutions – a freelance designer or a full-time employee? Let’s delve into that.
Freelance Vs. In-House Graphic Designers: A Comparison
There are merits and demerits to both freelance and in-house graphic designers. Here’s a brief rundown:
Freelance Graphic Designers
Benefits
- You pay on a project-to-project basis.
- You can end the relationship after project completion.
- You can hire a freelancer whenever there is a need.
- They can work flexibly based on the requirements.
Cons
- They might not be deeply familiar with your brand.
- They can stop working with you anytime.
- Checking a freelancer’s work can be time-consuming.
- Each change may involve additional charges, making it costly.
In-House Graphic Designers
Benefits
- They are dedicated to your brand.
- They understand your brand’s style and working environment.
- They are readily available for discussions and queries.
Cons
- You pay for the employee, even if there is no design work.
- They may leave the job anytime.
- They work within their capacity and cannot be pushed beyond it.
- You need to provide training if new technologies or practices are introduced.
You can choose based on your specific needs and resources. Now let’s move on to how you can find and hire a professional graphic designer.
Seven Steps to Hire a Skilled Graphic Designer
1. Define Your Requirements
The initial step in hiring a graphic designer is to be clear about your needs. Some businesses may require a designer proficient in 3D software like Maya or Blender, while others might need someone skilled in Adobe Photoshop. Also, remember that a graphic designer is not a web designer. They will shape your website’s aesthetics but are not responsible for its coding.
2. Explore Outsourcing Websites
Freelancing platforms hosting numerous designers can make your search easier. These websites are beneficial as they allow you to review the designers’ profiles and work samples. Some even have bidding processes for projects. Remember, each website has its hiring process, so choose the one that suits you best.
3. Post Jobs on Online Platforms
Modern job search platforms are a far cry from traditional newspaper ads. These platforms allow you to post detailed job requirements after essential registration. Keep in mind that most of these platforms are paid.
4. Review Portfolios
Portfolios are a vital way to assess a designer’s work. They showcase their skills and can help you determine whether their style aligns with your brand. However, don’t base your decision solely on portfolios. Examine the Designer’s aesthetic approach and check their familiarity with professional design principles.
5. Communicate with the Designer
Once you’re satisfied with a designer’s portfolio, contact them. Give them an overview of your business and gauge their views. It’s beneficial if they have a basic understanding of your business’s operations and framework.
6. Discuss Pricing
After confirming their interest, it’s time to negotiate Pricing. Familiarize yourself with the current market rates before making an offer. Remember, the design is not an area to skimp on. If you compromise on quality, you may end up regretting it later.
7. Account for Infrastructure Cost
After agreeing on Pricing, remember to factor in infrastructure costs, such as the assets they will use and the space they occupy. Finally, sign a contract mentioning all the project details, working hours, pricing terms, and confidentiality clauses.
Final Thoughts
Now that you have a clear idea of how to hire a graphic designer, the process should feel less intimidating. Take your time, sift through potential candidates, and find the right fit for your business.
Frequently Asked Questions
1. What is the cost of hiring a graphic designer?
The cost of hiring a graphic designer typically ranges from $15 to $150 per hour. This can vary widely based on their experience and expertise.
2. How do I hire a graphic designer?
Shortlist potential designers based on their portfolio and experience. Reach out to them, discuss your requirements, negotiate the price, and finalize the contract.
3. What are the typical costs for a graphic design project?
- Logo design: $100 – $850
- Web design: $5,000 – $7,500
- Ebook design: $200 – $2,500
- Social media post design: $5 – $15 per post
- Marketing collateral design: $75 – $450
4. How much does a logo designer charge?
A static logo design could cost around $350 to $500. If the logo is animated, the price can go up based on the complexity of the animation.
5. Can I hire a graphic designer for a single project?
Many businesses hire graphic designers for individual projects. This can effectively complete professional design work without committing to a long-term employment contract. It’s particularly beneficial for businesses with fluctuating workloads. Be aware, though, while you’ll pay only for the project’s duration, per-project fees can sometimes be higher than the cost of hiring a full-time designer, depending on the complexity and length of the project.
