Project Name:
Dental Website Redesign & SEO Foundation
Client:
Sun Dental / General Dentistry Toms River
Location: Toms River, NJ
Dental Website Redesign & SEO Case Study
How Wowbix Rebuilt Sun Dental’s Website and SEO Foundation in 6 Weeks
A complete website redesign, migration and SEO foundation for
Sun Dental / General Dentistry Toms River in Toms River, New Jersey.
Sun Dental
Dentistry
Toms River, NJ
6 Weeks
September 2, 2026
The Project
This Wasn’t Just a Dental Website Redesign
Sun Dental is an established dental practice serving Toms River, New Jersey. When the practice came to Wowbix, the most obvious issue was an outdated website. But once we began reviewing the existing site,
the problems went much deeper than appearance.
The website contained thin and repetitive content, outdated information, inconsistent doctor information, weak SEO foundations, indexing concerns, performance issues and a user experience that no longer represented the quality or reputation of the practice.
There was another major challenge. The previous website provider did not provide Sun Dental with a transferable copy of its website. Rather than recreate the same outdated structure, Wowbix rebuilt the website from the ground up and moved the practice onto WordPress.
Today, Sun Dental owns and controls its website.
Wowbix does not structure website relationships around preventing
clients from taking ownership of their own digital assets.
Before
An Established Practice With an Outdated Digital Presence
The previous website had an older layout, crowded navigation,
weak visual hierarchy and limited conversion emphasis.
Prospective patients had to work harder than necessary to
understand the doctors, services, reputation and next steps
for scheduling an appointment.
More importantly, several content and trust issues were
uncovered during the audit.
Outdated DesignThe visual experience no longer reflected the reputation of
the dental practice.
Thin ContentImportant services lacked the depth and structure needed for
patients and organic search.
Incorrect InformationDoctor and practice information was not always accurate or
consistently maintained.
Irrelevant ContentParts of the existing content strategy included topics
unrelated to dentistry, including sports related content.
Technical & Indexing IssuesThe website required a stronger crawlability, indexing and
technical SEO foundation.
Weak Conversion ExperienceAppointment actions, trust signals and critical patient
information were not prioritized effectively.
Fragmented Structured DataStructured data existed in places but was fragmented,
vendor dependent and not part of a deliberate dental SEO
schema strategy.
Performance ConcernsLegacy scripts, third party components and the older platform
created unnecessary complexity.
Underused Trust SignalsOne of the practice’s strongest assets, its patient
reputation, was not being presented effectively.
Trust & Reputation
The Old Website Showed 87 Reviews. Google Had 232.
One of the clearest examples of the problem was patient reviews.
Sun Dental had accumulated 232 Google reviews, yet the previous
website prominently displayed only 87 ratings and reviews.
That meant one of the practice’s strongest trust signals was
being significantly underrepresented to prospective patients.
The redesigned website integrates Google reviews directly,
allowing visitors to see current feedback instead of relying on
a manually maintained review number.
87
Ratings & Reviews Displayed
232
Google Reviews
Our Process
We Started With Strategy, Not a WordPress Template
Before development began, Wowbix studied the existing website,
search presence, services, content and opportunities for improvement.
Research & Audit
Existing website audit, SEO analysis, keyword research,
competitor review and content evaluation.
UI/UX in Figma
The new interface and patient journey were designed in Figma
before development began.
WordPress Development
Once approved, the designs were developed into a responsive,
scalable WordPress website.
SEO & Migration
Technical SEO, analytics, redirects, indexing controls,
conversion tracking and migration were handled for launch.
The Redesign
A Much Clearer Patient Experience
The new website was designed around the questions a potential
dental patient is likely to have immediately.
Instead of forcing visitors to search for these answers,
the redesigned website brings doctors, reviews, services,
contact information and appointment actions much closer to
the beginning of the patient journey.
Conversion Optimization
Designing the Website to Generate Appointments
A dental website should not simply look better. It should make
becoming a patient easier.
Conversion optimization was therefore incorporated directly into
the design rather than added after development.
Healthcare Trust
Building a Stronger Connection Between the Practice, Doctors and Treatments
Dentistry is healthcare. The standard for website information
should therefore be considerably higher than simply inserting
keywords into pages.
The redesigned foundation places greater emphasis on connecting
the practice with its doctors, services, patient reputation and
physical location.
Sun Dental’s Doctors
The website also gives greater visibility to Sun Dental’s patient
reviews, emergency availability, practice information and
recognition as a Jersey’s Choice Top Dentist.
SEO Foundation
Fixing the Foundation Before Scaling Organic Search
The website launch was intentionally treated as the foundation of
the SEO campaign rather than the end of it. Our
dental SEO services
focus on building this foundation first, then expanding rankings,
local visibility and patient acquisition over time.
Transformation
Before vs. After
Before Wowbix
- Outdated visual design
- Crowded navigation
- Limited conversion emphasis
- Content inaccuracies
- Thin and repetitive copy
- Outdated doctor information
- Irrelevant website content
- Weak healthcare trust presentation
- Only 87 ratings displayed
- SEO and indexing concerns
- Vendor dependent infrastructure
- Fragmented structured data implementation
After Wowbix
- Modern custom UI/UX
- WordPress ownership and flexibility
- Prominent appointment CTAs
- 232 Google reviews integrated
- Improved doctor visibility
- Stronger patient trust signals
- Cleaner navigation
- Improved content hierarchy
- More accurate practice information
- Technical SEO foundation
- Analytics and Search Console setup
- Scalable architecture for ongoing SEO
Website Ownership
the practice owns.
When Sun Dental transitioned away from its previous provider,
the practice did not receive a transferable copy of its existing
website.
Wowbix rebuilt the website independently and migrated the
practice onto WordPress.
Sun Dental now has a modern website that can continue evolving
alongside its practice and SEO campaign while retaining ownership
and control of its digital asset.
For us, that is how a business website should work.
What’s Next
Building Dental Topical Authority in Toms River
We deliberately did not rush dozens of generic SEO pages onto
the website simply to make the launch appear larger.
With the new foundation live, Wowbix is now developing a
comprehensive dental topical architecture based on search
demand, existing rankings, competitor research and the
treatments Sun Dental actually provides.
Each important treatment category will be evaluated
individually before new or expanded content is published.
for the next phase of Sun Dental’s SEO campaign.
The goal isn’t simply more pages.
The goal is a website architecture where each page has a reason to
exist and contributes to the overall topical authority of the practice.
The Result at Launch
A Stronger Digital Foundation for Sun Dental
On September 2, 2026, Sun Dental launched with a fundamentally
different digital foundation.
The practice moved from an aging, vendor dependent website with
outdated and inconsistent information to a modern dental website
designed around trust, patient experience, search visibility and
appointments.
The redesign is complete. The larger SEO campaign is now entering
its next phase.
As sufficient post launch search and conversion data becomes
available, this case study can continue to be updated with
organic rankings, traffic and patient acquisition results.
Need a Better Website and SEO Strategy for Your Dental Practice?
Wowbix helps dental practices improve their websites, local search
visibility, organic rankings and patient acquisition through
SEO services built specifically for dentists
and strategies designed for long term growth.