Steps You Need To Know before Building a Brand
The term “brand” is usually tossed around frequently, but very few people really know what a brand is… Most people are aware that all businesses require branding; however, very few are actually aware of what it actually entails.
What Exactly is a “Brand”?
4 Simple Steps for Building a Successful Brand:
#1. Positioning & Identifying your Brand
This step involves a lot of planning. It is the basis of the entire branding decision. Wrong steps at this stage might prove to be detrimental for building a brand. You will need to answer the following questions at this stage:
- How do you want people to feel about you?
- Whom do you want to appeal to?
- How do you plan to reach this target group?
Research the above questions on your favorite search engine and search your competitions before starting with the “branding your brand” process. By COMPETITIONS we meant; The established companies that are already in the market.
Meeting a person at first instance leaves a lasting first impression; the same thing applies to a business. A good brand should be able to interact positively with its consumers within the first few seconds. This interaction will leave a lasting identity to the customers and is what will determine if they want to keep interacting with your business. The brand identity should have a close relation to the product. The brand identity entails the business name, brand design (Covered in the next step), advertising content, and marketing strategies, among other components that are visible to the public.
This step feeds into the physical and public aspect of the company. Make choices that will not only allow consumers to distinguish your brand from other similar ones in the industry, but also speak to communicate clearly to the consumers.
#2. Design your brand
The design is the most crucial part for any business & so we decided to write an article on the Importance of graphic design for businesses. A good and a catchy design can help you in building your brand. Your logo and stationery should be attractive enough to engage your customers. Choose colors and fonts for your brand wisely as they are the most important factor for any brand and color psychology can help you choosing the best colors for your business. After choosing the colors and getting the best logo for your business you should get a domain name and a professional web design for your business. A new business will surely be measured by the quality of its website. Make your website is as catchy as possible as it is going to help you in getting new leads. Don’t forget the SEO, a new business and domain will take longer to appear on google but hiring professional search engine marketing team can help you speed up this process.
#3. Brand personality
It is now evident that choosing a brand requires one to visualize the brand as a person. This will help you know how to distinguish the personality of your brand. Knowing the personality of your brand will enable your interaction with consumers, as it will either forge strong negative or positive associations. Answer the following questions as you discover your brand personality:
- If Your Brand Were A Person,
- How Would It Talk?
- How Would It Think, Communicate and Affect The People Who Associate With It?
As you discover your brand’s personality, analyze the tone of the business industry, the personal choice of your competitors, and the attributes you would want your brand to manifest as it interacts with its customers. These attributes should be clearly communicated at first glance, and it would be in your interest to work to set yourself apart from the other brands in the industry.
#4. Be Consistent & Friendly
After creating a brand, it is really important to engage with your audience as it will grow your brand further. Try posting new updates and articles on your social media accounts and ask your customers to give reviews on your social media accounts as it can help you in improving your products and getting more leads. Animation and explainer videos services can help you in feeding engaging videos on your social media accounts. These videos can boost your sales as they will convey your brand’s message in a fun & entertaining way to your audience.